Marketing Manager

We are seeking a thoughtful, creative, and experienced Marketing Manager to join the Pure Madness team. The ideal candidate will be responsible for implementing and executing strategic marketing plans for our company as developed by the Founder and VP of Marketing.

The role encompasses project management, event coordination, and a deep understanding of contemporary marketing strategies and channels both within and outside the beverage alcohol industry.

The ideal candidate will be creative, intelligent, passionate, and assertive- with a deep desire to win.

Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.

Responsibilities :

• Oversee marketing campaigns for multiple brands as directed by the Founder and VP of Marketing.
• Manage projects from concept to completion, ensuring deadlines are met and objectives are achieved.
• Projecting and tracking ROI on specific initiatives.
• Coordinate and execute events, such as product launches, trade shows, and promotional activations.
• Analyze consumer behavior and track trends within the beverage industry and advise Founder and VP on strategy and tactics.
• Work with sales team to produce and deliver POS assets and arm them with the collateral and tools to succeed.
• Manage the company's social media accounts and online presence.
• Manage sponsorships and coordinate with our private label team.
• Work with our brewpub teams to develop unique marketing activations on location.
• Work with PR team to get them assets as needed and coordinate shipping of beer samples and swag.
• Collaborate with sales, brewing, brewpub, and marketing teams to ensure cohesive messaging.
• Aid in the enforcement of strict standards related to each brand’s unique positioning.
• Educate / inform customers and constituents on key brand tenets to create increased awareness and brand loyalty.
• Help create and review marketing performance metrics for team accountability.

Base Qualifications :

• Demonstrated experience in brand management.
• Demonstrated experience in project management.
• Proven ability to multitask.
• Alignment with Pure Madness core values.
• Excellent communication and executive functioning skills.
• Comfort and proficiency in working with teams.
• Artistic eye in evaluating visual tools : promotional photos, website, merch, ads, etc.
• Strong self-awareness of strengths and weaknesses.

Bonus Qualifications :

• Theoretical / Educational background in marketing and brand management.
• Technical proficiency in social media platform algorithms and manipulation.
• Graphic design skills and the ability to create collateral marketing materials.
• Consumer products marketing and branding experience.
• Beverage alcohol marketing and branding experience.

Benefits :

• Competitive salary and bonus structure.
• Comprehensive health, dental, and vision insurance.
• 401(k) with company match.
• Generous paid time off and holiday schedule.
• Professional development opportunities.

Job Type : Full-time

Pay : From $70,000.00 per year

Experience :

• Social media management : 1 year (Required)
• Marketing : 1 year (Required)
• Project management : 1 year (Required)

Ability to Commute :

Jackson, WY (Preferred)

Ability to Relocate :

Jackson, WY : Relocate before starting work (Required)

Work Location : In person

In person

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