Product Marketing Specialist

VirtualVocations
Concord, California, United States
Full-time
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A company is looking for a Product Marketing Manager focused on the North American market.Key ResponsibilitiesUnderstand customer pain points and develop differentiated positioning and messagingConduct market research specific to the B2B SaaS industry and the US home care sectorCollaborate with cross-functional teams to create product launch plans and targeted campaignsQualificationsBachelor's degree in Marketing, Business, or a related field3+ years of experience in product marketing, preferably in B2B SaaS or healthcare / technologyDeep understanding of the US market and its cultural nuancesProficiency in marketing automation tools and CRM systems (e.

g., Hubspot)Strong analytical skills with a knack for identifying market opportunities

1 day ago
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