Paid Social Media Manager

Our Story : It’s no surprise that our story is a little unconventional. After all, Papa Murphy’s brought an entirely new approach to the pizza industry.

But our unique idea is a simple one. We focus on using quality ingredients, prepared fresh daily, to offer our guests everyday meal solutions to take n’ bake at home with ease.

That commitment to quality and creativity extends beyond just our delicious and craveable products. At Papa Murphy’s it is our mission to create a culture of collaboration, accountability, and inclusion.

Because we know that what makes us great isn’t just what we make, it’s what we make together.

Position Overview : In this engaging role, the Paid Social Media Manager champions Papa Murphy’s commitment to quality, service, integrity, and teamwork by :

• Designing and implementing comprehensive paid social media strategies to achieve company objectives, including reach, engagement, customer acquisition & retention.
• Planning, implementing & managing day-to-day paid social campaigns on Facebook & Instagram (and other platforms in the future)
• Including audience research, geo-targeting, best-practice campaign configuration, implementation, monitoring, optimizations and reporting.
• Including management & allocation of the paid social media budget to ensure optimal spend and maximum results.
• Supporting local teams across the nation with strategic guidance as needed
• Innovating and suggesting creative ways to enhance campaign performance using new features and updates.
• Providing real-time updates to paid campaigns, creating detailed reports and corresponding analysis, to identify opportunity areas.
• There will be a large emphasis on A / B testing, creative optimization and driving sales performance.
• Monitoring social media trends and emerging platforms, as well as staying on top of changes in in the social landscape.
• Working in collaboration with internal creative and brand team members to determine creative production needs and best practices.
• Working in collaboration with other paid media team members to cohesively plan & executive successful paid media campaigns.

What we bring to the table :

• Salary range : $80,000-$90,000. Actual offer may vary from posted hiring range based on location, work experience, and / or education.
• Competitive insurance benefits including medical, dental, vision, HSA, and FSA (dependent care / medical)
• Company paid life, accidental death & dismemberment, and long-term disability insurance.
• Optional supplemental life, accidental death & dismemberment, and short-term disability insurance
• 401(k) retirement account with employer match and immediate vesting
• Paid time off accrual account (starts at 10 days per year, with an additional day added annually up to 20 days)
• 40 hours of accrued Paid Sick and Safe Time annually.
• 10 paid holidays per year, plus an additional 2 floating holidays
• 8 Hours of Papa Cares Volunteer Hours per year
• Paid Parental Bonding Leave
• Tuition Assistance
• Employee Assistance Program
• 50% pizza discount at Papa Murphy’s Company Stores

What you bring to the table :

• Proven experience in creating and executing successful social media campaigns across a variety of platforms (Facebook, Instagram, Pinterest, TikTok, etc.)
• Proficient in Facebook Ads Manager
• Familiarity with other parts of Facebook Business Manager including audiences, datasets and lift studies.
• Strong analytical skills and experience with data interpretation and reporting
• Excellent strategic thinking and problem-solving skills.
• Strong communication and leadership abilities, ability to work independently & collaboratively.
• Detail-oriented, pro-active, self-starter.
• Comfortable working in excel & manipulating data.
• Skills / experience that are not required but would set you apart : 1p Data platforms, Google Analytics, Google Ads (paid search & YouTube), display / programmatic / CTV

Foundations of your career :

• 5 years’ experience in social media advertising, with at least 2 years in a planning role
• Bachelor’s degree in Marketing, Communications, Business or a related field.
• Advanced certifications in social media advertising or digital marketing are a plus.

Please Note :

The intent of this job description is to provide a representation of the types of duties and responsibilities that will be required in this position and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position.

Employees may be directed to perform job-related tasks other than those specifically presented in this description.

Papa Murphy’s International, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.