BRAND MARKETING MANAGER
Gecko Hospitality
Reston, VA, US
$65K-$80K a year
Full-time
BRAND MARKETING MANAGER
SALARY $65K-$80K
HERNDON, VIRGINIA
Looking for an energetic marketing professional who is ready to take an already well-established brand to the next level.
Do you have a passion for food, beverage, and service? Are you a born brand developer and marketing strategist? Then we need you!
Brand
- Understand and communicate a consistent brand look, feel, and voice through various mediums
- Collaborate closely with VP of Marketing and Operations team to develop programming and marketing strategy
- Develop and manage a marketing calendar to be shared with stakeholders to include promotions, holidays, menu changes, collateral updates, events, social and newsletter, etc.
- Be a brand guardian, ensuring each restaurant location is representative of the brand through all applicable mediums.
- Manage a loyalty program with strategically placed promotions to increase sales. Experience with Paytronix or similar platforms is a plus.
- Manage brand reputation sites such as Google Business, Yelp, etc.
- Plan paid promotions and campaign through platforms such as OpenTable, Google, Instagram, Facebook, and Yelp
- Manage customer service email, reply to guests or forward to appropriate store locations
- Experience working with external agency partners such as PR and digital marketing
- Drive increased online ordering
- Support new restaurant openings by performing location and competitive analysis, developing the marketing strategy, build community relationships, and plan opening day activities that are unique to that location
Content + Design
- Produce high quality in-store signage and branded swag
- Work with local and national print vendors for collateral needs
- Capture high quality photos and videos for social media
- Produce photo shoots and coordinate with chef and freelance photographers to capture high-quality brand photos as needed
- Design and edit menus
- Provide copywriting for email, web, and print provide examples
- Evaluate and modify content needs based on promotions, engagement, guest feedback, and sales
- Develop partnerships with local influencers to create content and expand our social media reach
Software
- Microsoft Office Suite
- Microsoft Teams
- Adobe Creative Suite (Illustrator, InDesign) provide design samples
- Canva
- Make on-brand attractive website updates and design changes
- Design and update content in Squarespace
- Basic understanding of HTML and CSS
- Social
- Facebook, Instagram, Twitter
- Platform manager (i.e. Sprout Social or Meta Business Suite)
Reporting
- Experience preparing and presenting a marketing budget
- Experience measuring the success of various marketing initiatives in a quantitative manor (budget, resources (time / money), results)
Competitive Benefits :
- Health / Dental / Vision
- Paid Time Off
- 401(k), matched up to 4%
- Short and Long Term Disability
- Tuition Reimbursement
- Employee Referral Program
- Pet Insurance
- Discounts : Hotels, Travel, Tickets
We offer a terrific compensation plan, benefits and great work / life balance.
$65K - $85K range.
Presented by Garrett Moyer with Gecko Hospitality
Please send your resume by return e mail
7 days ago