Senior Manager, Ophthalmology Omnichannel Analytics

Responsibilities :

• Work closely with Brand team to understand objectives / needs and construct campaign measurement framework in HCP / DTC space.
• Execute on promotional analytics measurement framework and plans.
• Analyze promotional data to extract actionable insights using various analytical techniques.
• Work closely with Media agency partners on performance reporting construct and media execution governance.
• Identify and recommend promotional tactic optimization opportunities to global / regional brand teams and Omnichannel Operations stakeholders to drive efficiency and effectiveness of investments.
• Manage onboarding of promotional data sets, partner with stakeholders to streamline the processes. Maintain strong data foundation to enable sound analytics capabilities.
• Work closely with the Global and Commercial Division Commercial Insights leads, Omnichannel Operations team, Global Brand Directors and Affiliate Brand Managers to socialize insights from the channel / promotional analyses, to provide guidance on how to optimally leverage reporting dashboards for performance assessment and opportunities discovery, to support ad-hoc requests, and to assess emerging business needs / reporting requirements.
• Provide consulting to the key stakeholders in the campaign design / requirements gathering phase to ensure objectives are clearly defined and can be measured, content assets are properly tagged, and the campaign data is properly sourced to ensure integrity of the measurement.
• Contribute to various commercial analytics projects as needed. Examples include Customer Segmentation, Promotional Mix Analysis, etc.
• Co-develop Omnichannel Analytics frameworks, and continuously look for ways to improve and innovate methodologies / processes.
• Troubleshoot data quality issues and implement solutions to maintain accurate and reliable data.
• Manage third party providers on as needed basis and ensure deliverables fully meet contractual obligations and are of highest caliber.
• Embed an Ethics and Compliance culture and Integrity in Action by proactively addressing non-compliance.

Organizational Context :

Scope of responsibility will be to support US brand with respect to consumer omnichannel analytics, includes working with agencies and cross-functional internal stakeholders - e.

g., brand team, Omnichannel Strategy & Operations team, Brand analytics team, Market Research team, etc.

• Internal Stakeholders : Brand Marketing, Omnichannel strategy and operations, Brand Analytics, DAT, IS
• External Stakeholders : Media Agencies

Requirements

Qualifications

Required :

• Bachelor’s degree
• 6+ years of commercial experience in the pharmaceutical industry
• 3-5+ years of statistical analysis and modeling experience within complex analytical projects (e.g., Multivariate Analysis, Clustering, ML techniques)
• Proficiency with SQL, SAS and / or R, MS Excel and Power Point
• Experience working with Google Analytics or Adobe Analytics
• Experience with visualization tools like Qlik View / Qlik Sense and / or Tableau
• Experience in KPI and diagnostic metrics development
• Experience in promotional analytics : HCP non-personal and Consumer data (US Only)
• Experience in presenting business insights and providing recommendations
• Strong interpersonal skills with the ability to effectively interact with all levels of employees including senior management.
• Excellent verbal / written communication skills, attention to details, and the ability to multi-task.
• Excellent organizational, planning and project management skills and ability to effectively manage cross-functional projects of moderate complexity in a multi-cultural context, including vendor management, regulatory & legal compliance, etc.
• Ability to work independently in a dynamic fast-paced environment, with minimal supervision.
• Ability to act with a sense of urgency while being responsive to changing business priorities.
• Ability to travel 10-20%

Preferred :

• M.S. in quantitative discipline is preferred, or MBA with Marketing Analytics, Decision Science, or Analytical Finance Concentration
• Experience working with global partners
• Research design experience

Benefits :

• Medical, Dental and Vision Insurance
• Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
• 401(k) match and annual company contribution
• Company paid life insurance
• Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
• Long Term Incentive Plan for eligible positions
• Referral bonus program
30+ days ago