Journey Specialist II, Growth & Journey Marketing (CRM Email Marketing)

As the Journey Specialist I, Growth & Journey Marketing, you will be responsible for the day-to-day development and execution of email marketing campaigns as well as other direct to consumer digital marketing channels, to drive multichannel acquisition and retention.

The ideal candidate will be data-driven, detail-oriented, and creative. This is a highly collaborative and hands-on role, requiring the ability to execute at the campaign level while also driving toward "big picture" goals and objectives.

This role is hybrid, based out of Chevy Chase, MD, New York, NY, or Chicago, IL

Responsibilities :

• Develop and execute targeted marketing campaigns across multiple channels, including email, sms, push, and digital advertising to drive customer acquisition and retention
• Work with Growth & Journey marketing team members and cross-functional teams to ensure successful execution of campaigns, develop audiences and creative, and identify strategic growth opportunities by leveraging data and insights.
• Utilize customer data and segmentation to personalize messaging and increase relevance
• Conduct ongoing A / B testing to optimize campaigns and increase the effectiveness of marketing programs.
• Develop strong working relationships and collaborate with internal and external partners and product owners to understand and translate their vision into actional business requirements.
• Analyze campaign performance. Provide recommendations and apply learnings to optimize future campaign performance
• Maintain thorough documentation of campaigns and processes
• Act as subject matter expert and communicate performance results, strategy, and make recommendations to internal partners.

Contribute to business reviews

• Stay current with industry trends and best practices
• Other projects as assigned

Qualifications :

• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• 3+ years of relevant email marketing experience using platforms such as Salesforce Marketing Cloud, Adobe Campaign, Cheetah Digital, Braze, Movable Ink, Validity, etc.
• Hands on knowledge of end-to-end email and digital marketing concepts and processes, including but not limited to campaign set up and deployment, copywriting, design, audience targeting and segmentation, deliverability, CRM (Customer Relationship Management), best practices, QA, A / B testing, and legal compliance
• Demonstrated ability to work collaboratively with cross-functional teams
• Experience with HTML coding, with a strong foundation in coding fundamentals
• Basic knowledge of Adobe Photoshop and Adobe Dreamweaver, or comparable tools
• Experience with A / B testing and optimization strategies
• Ability to balance multiple projects and changing requirements, with strong troubleshooting skills
• Strong proficiency with Microsoft Office, especially Excel and PowerPoint
• Highly detail-oriented, data-driven, self-starter, innovative and analytical
• Excellent interpersonal, written, and oral communication skills
• Proven track record of achieving results in a matrixed environment
• Demonstrable aptitude for learning new skills, programs, and processes
• Strong organization and project management skills with the ability to manage multiple deadlines and priorities in a fast-paced environment

Preferred Qualifications :

• Basic level knowledge of SQL
• Experience in the Insurance, Financial Services, Telecom or other subscription-based businesses

Location :

• Hybrid - 3 days / week onsite and 2 days remote
• Chevy Chase, MD, New York, NY, or Chicago, IL

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Annual Salary

$102,000.00 - $168,000.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate / annual salary to be offered to the selected candidate.

Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

Benefits :

As an Associate, you'll enjoy our Total Rewards Program* to help secure your financial future and preserve your health and well-being, including :

• Premier Medical, Dental and Vision Insurance with no waiting period
• Paid Vacation, Sick and Parental Leave
• 401(k) Plan
• Tuition Reimbursement
• Paid Training and Licensures
• Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.

Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law.

GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and / or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company.

This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability.

We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.