Assistant Marketing Manager - Franzia

An industry leader, The Wine Group is one of the world’s foremost producers of award-winning wines across more than 60 wine brands and many winery facilities in California, New York, and Australia.

Headquartered in Livermore, California, TWG is an industry innovator when it comes to developing, marketing, and selling wine brands beloved by consumers around the world, including Cupcake, Franzia, Benziger, Imagery, Tribute, 7 Deadly, Cooper & Thief, The Dreaming Tree, Charles Smith Wines, and more.

The Wine Group believes in producing wine using sustainable and earth-friendly practices to foster healthy land and agriculture for generations to come.

The company demonstrates environmental stewardship through its commitment to clean energy and by ensuring that all its owned vineyards are certified sustainable or biodynamic.

To learn more, please visit : www.thewinegroup.com.

If the following job requirements and experience match your skills, please ensure you apply promptly.

Job Summary

The Assistant Marketing Manager reports to the Brand Manager, Franzia and is based at our Livermore, CA location. An enthusiastic junior marketer who assists in brand-building initiatives utilizing data-driven insights, and who supports the Brand Manager in developing key elements of brand planning with agencies and cross-functional teams to drive business goals.

This role is eligible for a hybrid work week, Tuesdays in Livermore office and travel as needed for photo shoots, tastings, in person meetings etc.

Essential Functions

• Understand and advocate for the consumer; ensure all platforms and strategies are consumer led and ties to effective trade execution as appropriate.
• Support in annual Business Review and Brand Plan : assist in planning for major brands and takes a more leading role in business review and plan for smaller brands.
• Takes a leading role in key brand initiatives and brand tactics, such as packaging and consumer engagement tactics, from creative brief to commercialization and execution.

Collaborate with cross-functionals and external agencies to brief and adjust tactics to promote brand health and consumer engagement.

• Supports brand program development and new product process with cross-functional teams and help develop sales tools, sales decks, tasting notes, merchandising and display standards.
• Collaborates with cross-functional teams (external agencies / internal partners) to develop and execute marketing plans.

Manage external agencies to execute key brand programs.

• Conducts monthly and quarterly brand business analysis alongside Brand Manager. Monitors brand health using internal and external data resources to identify issues and opportunities and deliver actionable insights.
• Independently manages multiple competing priorities alongside manager for flawless execution. Creative and strategic thinking, proactive problem solving, and ability to be adaptable and flexible are essential.
• Takes a supporting role in management of the budget.
• Present brand presentations and lead discussions with small and large groups, live and virtual audiences.
• Serves as a role model for Marketing Assistants.
• Visit key markets to in support of marketing blitzes, new product launches, surveys and report key brand and competitive findings.

Qualifications

• Bachelor’s degree required, ideally in Marketing or Business.
• 2+ years’ experience in Marketing, Sales, or Agency (Advertising, PR, Digital, Experiential).
• Strong grounding in CPG marketing best practices.
• Prior knowledge and / or experience with alcoholic beverages, or consumer packaged goods.
• Solid project management and time management skills with excellent attention to detail.
• Prior experience in data analysis, with the ability to make fact-based recommendations.
• Highly proficient in Microsoft Word, Excel, and PowerPoint (can create powerful marketing presentations for internal and external customers).

Physical Demands

• Position operates in a professional office environment.
• Position includes travel to various industry and / or company events, up to 20% of the time.
• Ability to perform tasks requiring bending, stooping, standing, and twisting.
• Must be able to lift up to 40 lbs. (a case of wine).

Compensation

• Hiring Salary Range Posted : $77,000 - $115,600
• Actual compensation will be based on factors such as experience; skills, knowledge, and abilities; education; and other position related factors.

At The Wine Group, we are proud to be an equal opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

NOTICE TO THIRD PARTY AGENCIES

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee.

In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

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