Description :
Linda Gaunt Communications is a full-service communications, marketing and public relations agency specializing in fashion, luxury and lifestyle.
We are seeking candidates for the Coordinator role within our Digital team, supporting senior-level staff across our best-in-class fashion, retail, and lifestyle clients.
The ideal candidate would be joining a growing team and should be enthusiastic, dedicated, and digital and influencer obsessed.
Based in New York, the Coordinator will report to the Senior Digital Director.
Responsibilities
- Influencer Outreach : Identify, research, and engage with potential influencers and content creators that align with client brand values and goals.
- Campaign Coordination : Assist in the planning and execution of influencer campaigns, ensuring all deliverables and timelines are met.
- Gifting Management : Coordinate product seeding and gifting processes, including tracking shipments and maintaining communication with influencers to ensure successful collaborations.
- Relationship Management : Build and maintain relationships with influencers and their management teams, responding to inquires and fostering ongoing relationships.
- Coverage / Performance Tracking : Monitor and circulate coverage for all campaigns and gifting collaborations.
- Agency Social Media : Collaborate with the larger agency team on the strategy for LGC’s owned social media channels, including Instagram, Facebook and LinkedIn.
- Industry Research : Stay updated on influencer trends, social media news and the competitive landscape to inform strategy and best practices.
- Events : Assist with event organization, logistics, and on-site responsibilities, as needed.
Requirements :
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- 1-2 years experience in digital marketing, influencer relations or public relations.
- Strong understanding of social media platforms and influencer marketing trends.
- Excellent written and verbal communication skills.
- Detail-oriented with strong organizational skills and the ability to manage multiple projects.
- Proficiency in social media management tools and analytics platforms.
- Passion for digital landscape and a proactive approach to learning and development.
- Enthusiastic and collaborative attitude, ambitious team player.
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