Chief Revenue Officer

Job Description

Job Description

The Chief Revenue Officer (CRO) will be a key member of the executive team, responsible for developing and executing revenue generation strategies across all channels.

The CRO will oversee all revenue-related functions, including sales, marketing, business development, and customer success.

This role requires a deep understanding of the revenue cycle industry, a strong strategic mindset, and a proven track record in driving revenue growth.

The CRO is responsible for developing, optimizing and executing a sales and marketing engine that drives sustainable revenue growth, fostering a cohesive approach to new opportunities, and cultivating a robust pipeline for continued success.

The candidate collaborates, measures, and provides support for initiatives involving growth and observes daily operations of the company to identify new opportunities for initiatives.

The CRO will be a natural leader and doer , capable of driving initiatives forward in a fast-paced and team-oriented environment that is laser focused on client service, operational execution, and growth, all while ensuring that the growth strategy aligns with the core values, mission, and culture of the organization.

Essential Job Duties / Responsibilities

Revenue Strategy Development :

• Develop and implement comprehensive revenue growth strategies that align with the company’s goals.
• Identify new business opportunities, market trends, and potential partnerships to expand revenue streams.
• Collaborate with the CFO and executive team to set revenue targets and forecast growth.

Sales Leadership :

• Oversee the sales team, including setting goals, monitoring performance, and providing coaching and mentorship.
• Develop and refine sales processes, metrics, and KPIs to ensure efficiency and effectiveness.
• Manage key customer relationships and negotiate high-value deals to drive revenue growth.
• Build a strong sales engine; improve sales operations and utilize predictable, repeatable sales roadmaps, and effectively translate targets into specific actions for all levels of sales management.
• Organically grow the business by expanding key clients into new solutions.
• Optimize the existing marketing strategies and develop new marketing channels at events, conferences, tradeshows, and webinars.
• Create and execute short and long-term sales plans, including market segments, strategies, goals, tracking mechanisms, and develop KPIs around how top-of-the-funnel pipeline is growing, qualified pipeline is building, and deals are converting over time.
• Lead, strategize, and oversee the CRM process for the full customer journey.
• Direct the cohesiveness of the sales, customer success, and MarTech stack, including process, integrations, and reporting.

Marketing and Branding :

• Lead the marketing team in developing and executing brand positioning, digital marketing, and demand generation strategies.
• Oversee the creation and implementation of marketing campaigns that drive lead generation, brand awareness, and customer acquisition.
• Develop a robust demand generation engine, ensuring a steady flow of qualified leads through modern inbound marketing techniques and strategies.
• Implement and refine modern marketing attribution models to accurately measure the effectiveness of marketing efforts across all channels.
• Ensure alignment between sales and marketing teams to optimize the customer acquisition process and enhance the overall customer journey.
• Continuously evaluate and integrate new marketing technologies and tools to drive innovation and efficiency in the marketing function.

Customer Success and Retention :

• Develop a comprehensive understanding of the customer journey. Identify opportunities and develop strategies to enhance customer experience and satisfaction, driving customer retention and loyalty.
• Implement programs to identify and mitigate churn risks, ensuring a high level of customer engagement.
• Oversee customer success metrics and initiatives, focusing on upselling and cross-selling opportunities.

Data Analysis and Reporting :

• Build the revenue operations framework to support the full customer journey.
• Utilize data analytics to track, analyze, and report on key revenue metrics and performance indicators.
• Provide regular reports to the Executive team on revenue performance, market trends, and strategic initiatives.
• Use data-driven insights to refine strategies and tactics, ensuring continuous improvement and growth.

Team Management and Development :

• Build, lead, and mentor a high-performing team of sales, marketing, and customer success professionals.
• Foster a culture of collaboration, innovation, and excellence within the revenue organization.
• Ensure the team is equipped with the tools, training, and resources necessary to achieve their goals.

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
• Proven experience as a Chief Revenue Officer, Chief Growth Officer, C-Level Marketing and Strategy Officer, or similar executive role in a high-growth company, preferably in the healthcare or revenue cycle management industry.
• Proven track record of driving significant revenue growth and profitability.
• Strong understanding of sales, marketing, and customer success principles, with a track record of driving revenue growth.
• Experience in selling to hospital systems is preferred.
• Deep understanding of the revenue cycle management industry, including market trends, challenges, and opportunities.
• Excellent strategic thinking, leadership, and analytical skills.
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
• Demonstrated ability to manage complex projects and lead cross-functional teams.
• Proficiency in CRM and other sales / marketing tools; strong data analytics skills.
• Ability to travel as required to meet with clients, attend industry conferences, and support team members across locations

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