Job Description
Job Description
We are seeking a dynamic Marketing Specialist to join our team. In this role, you will be responsible for planning, executing, and analysing marketing strategies that drive brand awareness, engagement, and conversions.
Responsibilities :
- Develop and implement marketing strategies to promote products / services and enhance brand visibility.
- Conduct market research to identify trends, target audiences, and competitive landscape.
- Create and manage content for various channels, including social media, email, blogs, and the company website.
- Coordinate and execute digital marketing campaigns, including PPC, SEO, and social media marketing.
- Analyse campaign performance and provide insights to optimise marketing efforts.
- Collaborate with cross-functional teams to ensure cohesive marketing messages and initiatives.
- Monitor industry trends and competitor activities to inform marketing strategies.
- Prepare and manage marketing budgets and reports.
- Assist in organising promotional events and trade shows.
Qualifications :
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven track record of successful marketing campaigns and strategies.
- Strong knowledge of digital marketing tools and analytics (e.g., Google Analytics, social media platforms).
- Excellent written and verbal communication skills.
- Creative mindset with strong problem-solving abilities.
- Proficiency in design and content creation tools is a plus.
- Ability to work collaboratively in a fast-paced environment.
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