Digital Marketing Coordinator

Job Description

Job Description

Salary : $48,000-$50,000

At Perfect Afternoon, we partner with brands to elevate their web, digital marketing, and branding and design efforts as if we were part of their team.

We’re seeking an experienced Digital Marketing Coordinator to join our growing agency and help spearhead our partners' accounts.

This role is perfect for someone with a passion for digital marketing and social media and a curiosity for learning new skills.

If you thrive in a fast-paced, collaborative environment and are looking for a place where your creativity and problem-solving skills can shine, we’d love to meet you!

Key Responsibilities :

• Manage and optimize social media platforms and campaigns, including Facebook, X, Instagram, LinkedIn, and Google Business Profiles.
• Maintain and execute a content calendar for social media channels, creating engaging and relevant posts, stories, and updates.
• Oversee social media engagement : respond to comments and messages, monitor online conversations, and engage with the community.
• Analyze social media and email marketing metrics, providing performance reports and actionable insights to improve strategy.
• Create and manage email marketing campaigns, including design, messaging, and A / B testing for optimization.
• Stay current on emerging digital marketing trends, tools, and best practices, applying this knowledge to enhance performance across all channels.
• Collaborate with internal teams (sales, design, development) to ensure consistent, on-brand messaging across all touchpoints.
• Support website management tasks, including SEO optimization, basic content updates, and performance tracking.
• Conduct competitive research and stay ahead of market changes to identify new digital opportunities for clients and the agency.

Working with the Marketing Manager and other key team members to develop and execute comprehensive digital marketing strategies to enhance brand awareness, increase website traffic, and generate qualified leads for partners and internal marketing efforts.

Adapt to other digital marketing tasks and projects as needed, contributing to various areas of the agency’s growth.

What You’ll Bring :

• A minimum of 1 year of agency experience in a similar role.
• 2+ years of hands-on experience in digital marketing, with a focus on social media and email marketing.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Knowledge in social media platforms, algorithms, email marketing tools, and digital marketing best practices.
• Strong analytical skills with the ability to interpret data, optimize strategies, and communicate results effectively.
• Excellent written and verbal communication skills with a creative storytelling and visual content approach. Attention to detail is a must!
• Self-motivated, curious, and eager to continuously learn and apply new skills.
• Ability to thrive in a fast-paced environment, juggling multiple projects while staying detail-oriented, communicative, and organized.
• A collaborative team player who brings a positive, "people-first" mindset to the table.
• Proficiency with MacOS and digital marketing tools, like Google Suite and tools, Slack, and HubSpot.

Why You'll Love Working at Perfect Afternoon :

• Competitive salary based on experience and contributions.
• A vibrant, fast-paced, in-office team environment.
• 18 days of PTO and paid holidays.
• Comprehensive benefits package including health, vision, dental, short-term disability insurance, and a 401K.
• A supportive culture that values your ideas and fosters growth without micromanagement.
14 days ago