Senior Associate, Performance Marketing

Job Description

As a Senior Associate on the Performance Marketing team, you will design, build and execute multi-touch campaigns that generate pipeline and accelerate revenue.

You will implement testing strategies and continuously optimize performance. You will work across web, media, social, email, event and other channels to implement integrated campaign strategies while collaborating with leaders across the GTM organization (brand, industry, product, partner & country).

Your Impact

• Manage performance against a defined set of campaign KPIs and be responsible for driving leads, conversion, pipeline and revenue growth
• Reach new buyers and new logos with compelling digital journeys
• Champion new ideas and ways of working across our growing marketing team

Qualifications

Your Skills & Experience

• Experience in B2B marketing with a focus on performance marketing across multiple channels
• Comfortable engaging with new technologies, including GenAI tools
• Proven track record of successfully building and launching integrated global marketing campaigns
• Strong business acumen and strategic thinking ability to adjust strategies based on performance results
• Exceptional collaboration skills can skillfully coordinate and problem solve across cross-functional teams and fosters highly productive local and global relationships
• Experience building audiences through data and personalizing experiences
• Understanding of CRM and marketing automation platforms
• A growth mindset constantly consuming and understanding audience insights, buyer trends, market research and data forecasts
• A self-starter, motivated and a natural collaborator. This person understands the importance of both a digital and traditional multi-channel approach

Additional Information

Pay Range : $75,000 - $100,000

The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.

Benefits of Working Here :

• Flexible vacation policy; time is not limited, allocated, or accrued
• 16 paid holidays throughout the year
• Generous parental leave and new parent transition program
• Tuition reimbursement
• Corporate gift matching program

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion.

We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.