Sr. Consumer Marketing Strategist - Consulting

Senior Consumer Marketing Strategist - Consultant

About Edkey Inc.

Edkey is a venture-backed AI / edtech start-up connecting students and educators in and outside the classroom to ensure students reach their full potential.

Our mission is to make our learning collaboration, communication and knowledge apps accessible and affordable. We use cutting-edge technologies (artificial intelligence, Web 3.

0, etc.) to ensure positive student outcomes and meaningful educator collaborations.

Ekdey has created a unique new web and mobile app to help college students better prepare for tests and finals. The QuickTakes consumer mobile app (available in the iOS and Android app stores) offers college students an easy and effective way to increase their understanding of their course lectures and materials with the help of a personalized AI assistant.

For more info about QuickTakes go to

Edkey is based in the SF Bay area and works with engineering teams in HK, China and India so sporadic ability to meet remotely between 4pm-7pm Pacific is required.

This is a part-time consultant role targeting 15-20 hours per week on a 8-10 week contract.

Opportunity

We are a dynamic AI-driven educational technology startup seeking a passionate and experienced Senior Consumer Marketing Strategist to help develop our go-to-market initiatives and drive user growth.

Key Responsibilities

Growth Strategy Development

Craft and execute comprehensive growth marketing strategies to expand our college student user base

Identify and capitalize on new growth opportunities based on market insights

Product Marketing & Positioning

Develop in-depth product knowledge to effectively communicate our value proposition

Collaborate with the product team on go-to-market strategies and positioning

Market Research

Lead user research initiatives to uncover key insights and market trends

Analyze competitive landscape and user behavior to inform marketing strategies

Digital Marketing Leadership

Devise and oversee social media and influencer marketing campaigns to enhance brand visibility and engagement

Recommend and implement performance marketing initiatives across various channels (SEM, ASO, ASA, email, push notifications, etc.)

Guide content marketing strategies to drive organic growth

Strategic Planning

Align marketing efforts with overall business goals

Develop and optimize strategies for user acquisition and retention

Qualifications

• 15+ years of experience in consumer marketing, preferably in EdTech or AI-related fields
• Proven track record of scaling B2C products from zero to significant user growth
• Extensive expertise in performance marketing, including SEM, social media, influencer, and affiliate marketing
• Strong background in product marketing and go-to-market strategy development
• Data-driven approach with excellent analytical skills
• Outstanding communication and presentation abilities
• Experience collaborating with cross-functional teams (marketing, product, design, analytics, engineering)
• Creative mindset with a history of driving viral campaigns and organic engagement
• Entrepreneurial spirit and hands-on attitude
• Familiarity with higher education marketing and / or AI / LLM technologies is a plus

The Ideal Candidate

We're looking for a strategic thinker who thrives in fast-paced startup environments. You should be passionate about AI, education technology, and have the ability to translate complex products into compelling marketing narratives.

Your expertise in growth marketing and your innovative approach will be crucial in establishing our brand and driving user adoption in the competitive EdTech landscape.

If you're excited about shaping the future of education through AI-powered solutions and have a proven track record of driving consumer product growth, we want to hear from you!