Responsibilities
Responsible for the marketing activities in an assigned region, including but not limited to :
- Marketing research, and developing and implementing marketing promotions and product training.
- Serves as a liaison between company, lottery officials and retailers.
- Develops and provides training to retailers, lottery officials and company staff on the operations of company equipment and games.
- Visits retailers to promote sales.
- Assists in field research
- Assists in the development and implementation of programs to increase sales.
- Supervises the IGT gaming activities at marketing fairs and events.
- Assists with implementation of new games and new game improvements.
- Assists in the planning, coordination and participation in all new game testing.
- Designs and produces game / product sales presentations.
- Participates in regional and statewide sales meetings and conferences.
- Maintains / updates all training documents and reference guides for retailers and local staff.
- Assists lottery personnel with retailer trouble-shooting / chronic retailer issues.
- Assists with other projects as assigned.
Qualifications
- Bachelor's degree or equivalent years of experience
- 2-4 years' experience in a marketing role.
Keys to Success
- Building collaborative relationships
- Decision making
- Drive results
- Foster innovation
- Personal energy
- Self-leadership
LI-JM1
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