Director of Communications

POSITION TITLE : Director of Communications

REPORTS TO : Superintendent

JOB GOA L : To lead and manage the district's communication efforts while fostering a positive public image, enhancing shareholder engagement, and ensuring transparent and effective communication across all platforms

Minimum Qualifications :

• Bachelor's degree in Public Communications, Journalism, Marketing, or a related field.
• Minimum of 3-5 years of experience in communications, public relations, or a related field, preferably with experience in a supervisory role.
• Preferred experience in K-12 education or public sector communication.
• Strong written and oral communication skills.
• Proficiency in technology and social media platforms, including content management systems, desktop publishing software, and digital communication tools.
• Strong organizational, analytical, and decision-making skills.

Duties and Responsibilities :

• Strategic Communication Planning :
• Develop and execute a comprehensive, district-wide communication plan that aligns with the district's strategic goals and priorities.
• Ground all communication strategies in research and develop measurable goals.
• Ensure consistent branding and messaging across all communication platforms.
• Media Relations :
• Act as the primary liaison between the district and media outlets.
• Prepare and distribute press releases, manage media inquiries, and coordinate media events.
• Monitor news media and maintain relationships with local, regional, and national media.
• Internal Communication :
• Enhance internal communication tools and practices to keep district staff, educators, and administrators well-informed.
• Provide public relations training to staff and support professional development in communication strategies.
• Public and Community Relations :
• Promote positive relations between the school district and the community.
• Develop and maintain relationships with community leaders, parents, and other stakeholders.
• Manage the district's social media presence and external communication platforms, including websites, newsletters, and brochures.
• Crisis Communication :
• Develop and implement crisis communication plans.
• Manage communication during emergencies, ensuring accurate and timely information dissemination.
• Event Coordination :
• Coordinate and manage district events, including press conferences, community outreach programs, and special projects like bond elections or building dedications.
• Leadership and Supervision :
• Build, supervise, and mentor the communications team.
• Provide support and guidance to ensure high-quality media and communications.
• Oversee the budget for the Communications Office and related departments.
• Marketing and Branding :
• Implement and oversee district-wide marketing and branding initiatives.
• Develop and produce district print publications and digital content.
• Coordinate and evaluate the effectiveness of all significant district communications, ensuring alignment with the district's mission and brand.
• Evaluation and Feedback :
• Monitor and analyze communication metrics and feedback to evaluate the effectiveness of communication strategies.
• Use data-driven insights to refine communication approaches and improve engagement.
• Additional Duties :
• Assist with special projects as directed by the Superintendent.
• Perform other job-related duties as assigned by the Superintendent.
• Coordinate and plan with district administrators to deliver relevant content related to their specific department.
30+ days ago