POSITION TITLE : Director of Communications
REPORTS TO : Superintendent
JOB GOA L : To lead and manage the district's communication efforts while fostering a positive public image, enhancing shareholder engagement, and ensuring transparent and effective communication across all platforms
Minimum Qualifications :
- Bachelor's degree in Public Communications, Journalism, Marketing, or a related field.
- Minimum of 3-5 years of experience in communications, public relations, or a related field, preferably with experience in a supervisory role.
- Preferred experience in K-12 education or public sector communication.
- Strong written and oral communication skills.
- Proficiency in technology and social media platforms, including content management systems, desktop publishing software, and digital communication tools.
- Strong organizational, analytical, and decision-making skills.
Duties and Responsibilities :
- Strategic Communication Planning :
- Develop and execute a comprehensive, district-wide communication plan that aligns with the district's strategic goals and priorities.
- Ground all communication strategies in research and develop measurable goals.
- Ensure consistent branding and messaging across all communication platforms.
- Media Relations :
- Act as the primary liaison between the district and media outlets.
- Prepare and distribute press releases, manage media inquiries, and coordinate media events.
- Monitor news media and maintain relationships with local, regional, and national media.
- Internal Communication :
- Enhance internal communication tools and practices to keep district staff, educators, and administrators well-informed.
- Provide public relations training to staff and support professional development in communication strategies.
- Public and Community Relations :
- Promote positive relations between the school district and the community.
- Develop and maintain relationships with community leaders, parents, and other stakeholders.
- Manage the district's social media presence and external communication platforms, including websites, newsletters, and brochures.
- Crisis Communication :
- Develop and implement crisis communication plans.
- Manage communication during emergencies, ensuring accurate and timely information dissemination.
- Event Coordination :
- Coordinate and manage district events, including press conferences, community outreach programs, and special projects like bond elections or building dedications.
- Leadership and Supervision :
- Build, supervise, and mentor the communications team.
- Provide support and guidance to ensure high-quality media and communications.
- Oversee the budget for the Communications Office and related departments.
- Marketing and Branding :
- Implement and oversee district-wide marketing and branding initiatives.
- Develop and produce district print publications and digital content.
- Coordinate and evaluate the effectiveness of all significant district communications, ensuring alignment with the district's mission and brand.
- Evaluation and Feedback :
- Monitor and analyze communication metrics and feedback to evaluate the effectiveness of communication strategies.
- Use data-driven insights to refine communication approaches and improve engagement.
- Additional Duties :
- Assist with special projects as directed by the Superintendent.
- Perform other job-related duties as assigned by the Superintendent.
- Coordinate and plan with district administrators to deliver relevant content related to their specific department.
30+ days ago