Social Media Strategist
Location : Hybrid in Boston, MA, OR NYC, NY 9-5PM
Length : 12 months, likely to extend
Pay : Up to $28 / hr (W2 and option for benefits)
What you will do
- Partner with internal and external stakeholders to develop cross-platform social media strategies, including advising on content, platforms, timing, ad formats and targeting.
- Act as day-to-day contact for and manager of assigned projects, campaigns and / or pitches. This will include liaising with internal groups and outside agencies.
- Lead all project management efforts, from content planning and copywriting to compliance submission and execution.
- Drive execution of campaigns and initiatives to provide maximum value to the firm’s clients, prospects and interested parties, on time and in scope.
- Coordinate creation of daily, weekly and / or monthly reports for campaigns and initiatives in alignment with scope requirements.
- Review reporting and identify opportunities for optimizing, improving and / or building on campaigns.
Must Have :
- Social media marketing, copywriting, paid social campaigns on LinkedIn & Meta.
- 2+ years’ experience working in a financial services marketing group; familiarity with and interest in investment management topics.
Knowledge of financial advisory marketplace a plus.
- Familiar with CRM platforms such as Sprinklr or Hootsuite.
- Social media marketing and / or agency experience is required.
- A strong copywriter, comfortable breaking down complex financial services content into engaging, jargon-free social media posts while remaining true to the brand.
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