Copywriter-Brand MarketingJohnson Health Tech Companies • Cottage Grove, WI, US
Copywriter-Brand Marketing
Johnson Health Tech Companies • Cottage Grove, WI, US
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
- serp_jobs.job_card.full_time
job_description.job_card.job_descriptionDevelop messaging strategies that consider all touchpoints and effectively move consumers through the path to purchase Produce copy for multiple branded e-commerce website properties Continuous improvement of website content to support e-commerce performance goals, generative AI engine optimization and SEO Produce copy for social media posts, stories, and campaigns to increase brand awareness and engagement Work with Creative and Performance Marketing teams to build engaging e-mail content strategies and campaigns Lead message concepting and scripting for online video and linear TV campaign spots Provide copy as requested to support other paid, earned and owned marketing outreach such as search marketing, affiliate content requests and other misc opportunities. Develop product positioning, feature / benefit content and product training material to support new product launch strategies Elevate the brand and product presence at retail through effective messaging strategies for product packaging and other point-of-purchase materials Develop naming strategies and recommendations for new product series, model names and key features that differentiate our products from the competition Review and improve AI generated content for digital fitness experiences (workout program titles, descriptions, virtual coaching scripts, push notifications, etc.) Review and improve member communications for subscription services to increase attachment, retention and engagement Manage multiple design projects simultaneously, ensuring timely delivery and adherence to project timelines. Coordinate with internal stakeholders to gather requirements and feedback. Use project management tool (Asana) to manage projects and streamline workflows. Technical product writing and proofing Assist marketing, sales and product teams with developing and editing PowerPoint presentation content Other projects as needed Bachelor's Degree required in English, Communications, or Journalism Minimum of 3+ years of experience as a copywriter required Agency experience is a plus Content generation for use in various types of consumer-facing print and digital marketing materials Script writing and concept creation Awareness of SEO writing best practices Understanding of digital marketing channels and messaging best practices (Meta, Google, e-mail, etc.) Understanding of AI tools, platforms and best practices that may be used in the content creation process Ability to work with a variety of stakeholders to inform / produce content and content strategies Experience with fitness or wellness-related content development is a plus Mac or PC based : Microsoft Word, Excel and PowerPoint required Intense attention to detail and editing Up to 5% domestic travel Health & Dental Insurance Company paid Life Insurance 401(k) Paid Time Off benefits Product discounts Wellness programs
Job Description
Job Description
Description : Position Overview :
Under the direction of the Director of Marketing, the Copywriter is responsible for setting the overall content strategy, messaging tone, and creation of copy for print and digital marketing materials supporting our global consumer fitness brands : BowFlex, Schwinn, Horizon and JRNY. Specific duties include content development for websites, print collateral, video scripts, performance marketing, digital fitness experiences, and brand guidelines. You will work closely with the marketing, sales and product teams to understand brand and product positioning, channel needs and deliver messaging strategies and content that elevates our marketing collateral and drive results. This is a non-supervisory position.
Responsibilities : Creative process :
- Participate in internal brainstorming sessions, bringing energy and creativity
- Develop tone, style, voice for all branded marketing materials
- Takes an active role in working on concept development, refinement and editing of marketing collateral
- Collaborate with stakeholders to identify and execute message testing opportunities
- Ensure consistency in brand messaging and across all customer touchpoints
Website & E-Commerce Support :
Digital Marketing :
Product / Service Support :
Project Management :
Marginal Job Functions :
Requirements : Education :
Experience :
Other Requirements :
Benefits :
We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include :
EOE / M / W / Vet / Disability
#ZR
serp_jobs.job_alerts.create_a_job
Marketing • Cottage Grove, WI, US
Job_description.internal_linking.related_jobs
Join Opinion Edge today and get paid for your insights! Take short surveys on the topics that matter to you and earn rewards for every completed survey.
Sign up now and start turning your voice into...serp_jobs.internal_linking.show_more
Accurately keep all accounting records and files regarding all the business of the church.Process employee payroll, including all quarterly and year.
Meet monthly with the Stewardship C.Ensure that ...serp_jobs.internal_linking.show_more
We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...serp_jobs.internal_linking.show_more
Digital Content & Social Media Manager.Heritage Tile is a company of dedicated professionals making a difference by creating beautiful spaces and restoring historical places all around the worl...serp_jobs.internal_linking.show_more
Digital Content & Social Media Manager.Heritage Tile is a company of dedicated professionals making a difference by creating beautiful spaces and restoring historical places all around the world.We...serp_jobs.internal_linking.show_more
Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin.We bring together team members with a variety of backgrounds and experiences to help provide financial s...serp_jobs.internal_linking.show_more
Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin.We bring together team members with a variety of backgrounds and experiences to help provide financial s...serp_jobs.internal_linking.show_more
Job Title : Event Staff - Kohl Center.Company : BEST Crowd Management.Pay : $14 / hr - Guest Services, $15 / hr - Security.
Join the dynamic team at BEST Crowd Management as an Event Staff professional...serp_jobs.internal_linking.show_more Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin.We bring together team members with a variety of backgrounds and experiences to help provide financial s...serp_jobs.internal_linking.show_more 
Ready to turn your opinions into cash? Explore the world of remote paid online survey gigs with Opinion Outpost!.It's as simple as sharing your thoughts from the comfort of your own home and watchi...serp_jobs.internal_linking.show_more
Earn cash by matching with real companies that pay you for your opinions.serp_jobs.internal_linking.show_more
We're looking for a passionate and experienced UX Writer to craft clear, concise, and human-centered content that elevates our digital products.
You'll be a key player in shaping the customer experi...serp_jobs.internal_linking.show_more
Career Opportunities with UniTrust Financial Group.Careers At UniTrust Financial Group.Current job opportunities are posted here as they become available.
Sales and Marketing Coordinator - Remote.Sa...serp_jobs.internal_linking.show_more
PPC Specialist Job Duties : Meet client goals through end-to-end paid media initiatives Pla...serp_jobs.internal_linking.show_more Job Title : Guest Services - University of Wisconsin - Madison.Company : BEST Crowd Management.Join the dynamic and customer-focused team at BEST Crowd Management as a Guest Services Staff member.As ...serp_jobs.internal_linking.show_more 
Be the exclusive Publisher for your neighborhood, enjoying complete autonomy and schedule flexibility.Be in business for yourself, but not by yourself!.
Sell print and digital ad products & solu...serp_jobs.internal_linking.show_more
At American Packaging Corporation (APC), you'll find the packaging career you've been looking for.With competitive salaries, excellent benefits, 401(k) plans and tuition reimbursement programs, we ...serp_jobs.internal_linking.show_more Grant Writer Job Duties : Prepares proposals by determining concept, gathering and forma...serp_jobs.internal_linking.show_more
Share Your Opinions. Earn Rewards.
Opinion Edge • Baraboo, WI, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
1st Shift - Bookkeeper
Staffing Support Specialists • Beaver Dam, WI, United States
serp_jobs.job_card.part_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Remote FinTech Product Analyst - AI Trainer ($50-$60 / hour)
Data Annotation • Janesville, WI, United States
serp_jobs.filters.remote
serp_jobs.job_card.full_time +1
serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
Digital Content & Social Media Manager
Heritage Tile, LLC • Verona, WI, US
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Digital Content & Social Media Manager (Verona)
Heritage Tile, LLC • Verona, WI, US
serp_jobs.job_card.part_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Prin Product Marketing Business Partner
Compeer Financial • Sun Prairie, WI, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Intern Marketing
Compeer Financial • Sun Prairie, WI, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Event Staff - Kohl Center
BEST Crowd Management • Brodhead, WI, United States
serp_jobs.job_card.part_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Sr Marketing Business Partner
Compeer Financial • Sun Prairie, WI, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Share Your Thoughts, Pocket Some Cash : Join Opinion Outpost's Survey Opportunities!
Dynata • Beaver Dam, WI, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Looking for the ultimate side hustle?
Survey Authority • Monroe, WI, US
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
UX Writer (Remote - Fintech)
Metajive • Oregon, WI, US
serp_jobs.filters.remote
serp_jobs.job_card.temporary
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Sales and Marketing Coordinator - Remote
Business Development • Janesville, WI, US
serp_jobs.filters.remote
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
PPC Specialist
TradeJobsWorkForce • 53502 Albany, WI, US
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Guest Services - University of Wisconsin - Madison
BEST Crowd Management • Lodi, WI, United States
serp_jobs.job_card.part_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Sales Representative
BVM • Janesville, WI, US
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Business Development Manager
American Packaging Corporation • Columbus, WI, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Grant Writer
TradeJobsWorkForce • 53911 Arlington, WI, US
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted