Lead / Staff Web Developer, Marketing Site

HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance—not replace—independent professionals, HoneyBook’s AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

About the role :

We are seeking a Lead Web Developer to drive the technical transformation of HoneyBook’s marketing site as we transition from a Gatsby server-side rendering framework to Webflow. In this role, you will lead the design and implementation of a robust, scalable infrastructure that empowers the marketing team to rapidly experiment, integrate new features, and connect with third-party tools—while maintaining the highest quality standards.

You’ll work at the intersection of marketing and product development, ensuring seamless collaboration and alignment on goals, best practices, and technical excellence. The ideal candidate combines deep expertise in the Webflow platform (including advanced customization through JavaScript), with exceptional problem-solving skills, a commitment to high-quality independent work, and a collaborative mindset.

This is an opportunity to shape the new face of HoneyBook’s marketing site from the ground up—playing a key role in both our replatforming and rebranding efforts—while making a lasting impact on how we attract and engage our audience.

This role is hybrid to either our San Francisco office or New York hub (preferred), and requires an in-office presence 3 days per week (Tuesday-Thursday). If you've already applied to our New York posting, you need not apply to this one. The roles are one and the same.

Here are a few of the things you will do :

• Contribute to the technical strategy and infrastructure of HoneyBook’s marketing site as we migrate from Gatsby to Webflow, ensuring scalability, reliability, and performance.
• Build and maintain a robust Webflow ecosystem, including custom code (JavaScript and integrations) to extend platform functionality where needed.
• Support monitoring, logging, and error tracking systems to help proactively identify and resolve site issues.
• Implement integrations with third-party tools and services (e.g., analytics, personalization, experimentation platforms, consent management, chat, authentication).
• Follow and advocate best practices for development workflows, version control, and deployment—ensuring smooth collaboration with marketing, design, and engineering.
• Contribute to performance optimization, improving site speed, accessibility, SEO, and Core Web Vitals across marketing pages.
• Partner with the marketing team to translate campaign needs into scalable solutions without compromising site quality or maintainability.
• Help maintain overall site health, including uptime, analytics accuracy, and compliance with security and privacy standards.

Here is what we’re looking for in a candidate :

Here is what is needed :

The good stuff :

Base pay is $176k-$220k, depending on experience and skills.

Our core values :

The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

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