Product Marketing Manager

Product Marketing Manager

Location US-WI-Racine

2024-26400

Category

Marketing

Position Type

Full-time

Overview

CNH Industrial is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers.

Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do.

As a truly global company, CNH Industrial's 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands : Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction.

The Product Marketing Manager manages and directly supervises the collection and utilization of marketing information that facilitates achievement of assigned product areas growth and profit objectives, and serves as the foundation for both short- and long-term

Marketing / strategic plans.

This position is eligible for HYBRID working arrangements.

Responsibilities

Leads a team of managers responsible for providing marketing and sales management with sound market and product assessment data for planning new products,

revitalizing older products, and integrating products and services.

Runs analysis involving competitors, pricing, sales, methods of marketing, existing and potential customer preferences,

economic conditions, advertising, distribution, and other factors that may influence future sales.

Monitors sales volume and contribution potential of all brands / products to ensure that marketing plans are soundly based

and promotional funds are allocated accordingly.

Develops and maintains relations with the organization's retail customers to monitor their business developments and

recommend corrective action to marketing plans where necessary.

• Conducts market research to identify new business developments and future marketing 5) trends, as well as competitor activity.
• Gathers data on competitors and analyzes prices, sales, and methods of marketing and distribution.
• Accountable for managing people, setting direction and deploying resources. Results are primarily achieved through the work

of others and typically depend on the manager's ability to influence and negotiate with internal or external partners where

formal authority is not held.

Other related duties as assigned.

Qualifications

A Bachelor's degree in a relevant field with 5 years of experience or

Associate's degree with a minimum of 8 years of relevant experience in product marketing and leadership

• Exceptional interpersonal skills for effective communication with diverse customer groups and peers.
• Resourcefulness and adaptability to navigate changing priorities.

Company Benefits

CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it.

Our benefits package includes medical, dental, vision, disability, and life insurance. Our industry leading 401k will support you in meeting your retirement objectives.

Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities.

Click here for more information!

The annual salary for this role is $128,625 - $171,500 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

US applicants : CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here . CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.

S. You can view additional information here.

If you need reasonable accommodation with the application process, please contact us at [email protected].

Read about our company's commitment to pay transparency by clicking this link : pay transparency notice.

Canada applicants : CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.

Need help finding the right job?

We can recommend jobs specifically for you!Click here to get started.