SR Brand Manager

Cacique® is the #1 brand of authentic Mexican-style cheeses, cremas, chorizos and salsas in the United States. With a leadership position among the Hispanic population nationwide and over 13 years of consecutive revenue growth, Cacique is poised for continued growth and expansion.

Cacique was founded in 1973 upon the four core values of Family, Quality, Integrity, and Authenticity, and these values continue to provide the foundation for our success and how we work.

We look to hire future teammates who embody these values, and who are innovative, resourceful, determined, and catalysts of change.

As a dedicated, family-owned company, Cacique offers a rewarding environment in which to thrive and grow your career.

The Senior Brand Manager will play a leading role in shaping a greater brand presence in the market for the largest product category at the #1 Hispanic Perishable Foods company.

The role will manage and perform key leadership activities in marketing for our dairy product category to include strategic analysis, manage the development and execution of marketing campaigns to bolster brand awareness and loyalty.

The role will be responsible for forecasting, analyzing and monitoring market performance data in alignment with business objectives, P&L management, SKU rationalization, managing projects through various stages of development.

The role will require relationship building and collaboration with cross-functional teams (Sales, R&D, Finance, Business Intelligence, Regulatory and Packaging, etc.

to coordinate, advise, and execute on initiatives and brand plans to drive volume, demand, and profitability for the organization.

Areas of Success :

• Leadership in planning and executing marketing plans for category / segment in alignment with the stated budget
• Identifying category opportunities for consumption, promotion, merchandising, and development
• Understand brand equity and manage brand positioning to drive velocity and increase customer distribution
• Anticipate, identify and analyze consumer and market trends and opportunities to maximize Cacique's competitive position
• Turn consumer insights into actionable plans to improve brand performance, market growth
• Sales and customer interaction to understand customer needs and opportunities
• Portfolio Optimization : SKU rationalization, pricing reviews and recommendations
• Financial Management : Understand the category budgets and business plan objectives, tracking, and evaluating returns on product, customer, and category plans
• Lead the development of category strategies and plans including annual operating plans for the category
• Prepare for and participate in on-going joint sales & marketing planning process

Experience, Knowledge, Skills, and Abilities

• Bachelor's degree in marketing or related field required, Master's degree preferred
• 5 - 7 years of experience in a category / brand management role in a CPG company required
• Command of understanding and interpreting syndicated data from IRI or Nielsen; Mintel experience a plus
• Demonstrated financial skills to include basic analysis.
• Strong communication skills and ability to effectively present to and lead large group discussions
• Experience in the food industry a plus
• Demonstrated ownership mindset by taking initiative, steering actions and results with internal and external cross-functional teams
• Channel an entrepreneurial spirit and have a growth mindset; strong desire to win as a team
• Ability to lead and facilitate key customer interactions
• Ability to demonstrate and apply critical thinking
• Collaborative and results driven approach to designing and delivering solutions
• Demonstrated success in managing and directing change
• Ability to influence others through analysis and presentation
• Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint

Required Skills

Required Experience