Senior Marketing Technology Analyst

Description

The following information provides an overview of the skills, qualities, and qualifications needed for this role.

The Senior Marketing Technology Analyst will play a pivotal role in managing and optimizing the technology, tools, platforms, and data systems to support the wide breadth of marketing initiatives.

Uses a blend of technical expertise, business acumen, and strong communications skills to translate business requirements into technical specifications and support the development and implementation of solutions and actionable insights.

• Manage the daily coordination, monitoring, and control of marketing platforms, ensuring tools are running efficiently, accurately, and with minimal downtime.
• Serve as the key liaison between Marketing, third-party vendors, and the internal IT team, driving project completion according to established plans and timelines.
• Lead the technology partnership with IT and vendors to ensure the accuracy and quality of customer data. Proactively address any issues to maintain system integrity.
• Lead and support marketing initiatives through the usage of CDP (Customer Data Platforms).
• Manage and oversee data integrations between internal and external systems to ensure seamless data flow across platforms.
• Write, understand, and modify SQL queries to provide actionable data and models.
• Maintain a comprehensive and up-to-date data dictionary for customer databases and marketing tool integrations.
• Translate complex technical information into clear, actionable insights for non-technical Marketing partners, ensuring all stakeholders understand key takeaways.
• Interfaces with multi-disciplinary teams at Big Lots and its partners (Business Intelligence, Omni-Channel Campaign Execution, Information Technology, Database and Data Warehouse Developers, Project Managers) to support driving business value from Big Lots marketing technology solutions.

Qualification

• Five to eight years of experience in technology with martech landscape experience.
• Bachelor’s degree in Computer Science, Business Analysis, Information Technology, or related field preferred.
• SQL query language experience (including Snowflake) to conduct detailed data analysis and to create tables / views required.
• Strong verbal and written communication skills, able to interact with and learn from internal and external partners required.
• Experience with CDPs preferred.
• Above average proficiency in understanding and interpreting data, and ability to rapidly master complex data structures preferred.
• Intuitive ability to dig beneath the superficial and identify the root of questions / issues / concerns, identify next steps, and efficiently and effectively arrive at resolutions required.
• Ability to thrive in a complex, fast-paced environment while successfully meeting deadlines.
• Smart, curious, committed to vision, passionate, fun / pleasant, an achiever with a sense of urgency.

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