Principal Associate, Brand Tech Marketing

Recruiting : VA - McLean, United States of America, McLean, VirginiaPrincipal Associate, Brand Tech Marketing

Principal Associate, Brand Technology Marketing

At Capital One, we're driven by our mission to change banking for good to help our more than 100 million customers succeed.

As one of the nation’s leading digital banks, technology is central to our business strategy and to how we deliver differential value to our customers.

We’re using real-time data at scale, AI and machine learning, and the power of the cloud to solve challenging industry problems and build products, services, and experiences that can make a real difference in millions of peoples’ lives.

To help raise awareness and build associations with Capital One within the tech sector, the Capital One Tech marketing team is seeking a seasoned marketer to build and manage large-scale integrated campaigns that position Capital One as a technology leader and build awareness and credibility with a technologist audience around topics like AI and data, cloud infrastructure and software engineering.

This position is highly collaborative, and will work with stakeholders across both the technology organization and multiple communications and marketing teams to identify and develop our best tech stories for use across the Enterprise.

A true marketer at heart, they will lead integrated work with a focus on developing relationships, translating value, connecting dots, and bringing our technology stories to life with credibility and authenticity.

What you’ll do

Partner with tech stakeholders, tech communications leaders and product marketing teammates to identify the most impactful tech stories to tell to a tech audience and influence across teams and leadership to execute your vision

Develop tight, strategic briefs that spotlight our high value technology stories for distribution across social, site digital, OOH and audio channels and actively lead all integrated campaign activities to bring the work to market

Work with internal partners to identify, contract and manage external agency partners for creative development from concepting to production to delivery

Independently lead campaign projects, working with a project manager to set and hit deadlines across many internal stakeholder groups from strategy to creative to launch

Build and nurture relationships with Capital One technologists, working directly with them to translate their work into marketing material that is accurate, credible and true to our Brand

Actively collaborate and build consensus with SMEs in project management, creative, research, paid media, social and content, advertising, talent marketing and communications to bring campaigns to market

Build regular, integrated reports tracking progress on our major campaign and program KPIs and share them far and wide

Bring bold, innovative ideas to the table that will associate Capital One with a leading technology company

Ensure all campaign activity is well governed end to end

Who you are

You want to be an EVIDENCE-BASED MARKETER.

Your curiosity is endless. There’s always something else to learn.

You’re flexible and not afraid of change in fact you welcome the challenge.

You share your point of view, but seek out what might be missing and listen.

You have big ideas and know the best ones are driven by proof, persistence and patience.

You’re a storyteller. You simplify the complex and compel your audience to act.

You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

You care about the work, your team and the customers you serve.

Basic Qualifications

Bachelor’s degree or military experience

At least 4 years of multi-channel marketing experience

At least 2 years of experience managing large integrated campaigns for a well-known Brand

At least 3 years of experience managing creative processes and working with creative teams

Preferred Qualifications

Previous B2B tech marketing experience

Knowledge of technology fundamentals in AI / ML, cloud computing, data management, or software engineering

Experience on-set during video and audio productions

4+ years of experience working with cross-functional teams in a matrixed environment

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting.

Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

New York City (Hybrid On-Site) : $118,700 - $135,400 for Principal Associate, MarketingSan Francisco, California (Hybrid On-Site) : $125,700 - $143,500 for Principal Associate, Marketing