SUMMARY :
Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first.
The Field Based Marketing Director on the Key Customer Team role is a field-based position focused on working closely with Key Opinion Leaders (KOLs) at select institutions and accounts within the defined geography.
This person is the Exelixis products and services expert for Key Opinion Leaders and ensures that cross-functional resources are made available as appropriate to this key customer segment.
In this role, you are a member of the GI Marketing Team and you will work closely with field sales and other members of the Commercial Team at the home office.
You will be instrumental in creating the brand strategy for key customers and the tactics that will drive it across. You will also ensure successful execution of the key opinion leader strategy and tactics.
This role is in the Midwest and the candidate must be located in Michigan, Indiana, Minnesota, Wisconsin, Ohio, Illinois, Iowa or Missouri.
ESSENTIAL DUTIES AND RESPONSIBILITIES :
- Assist in the creation of the content for commercial tactics including the promotional speaker bureau and the content for advisory boards.
- Identify, cultivate and maintain long-term relationships with KOLs tracking opinions and behaviors.
- Lead the development of Key Account engagement plans for each assigned KOL for the commercial team.
- Manage KOL engagement plans at congresses for the commercial team.
- Play a key role in enabling and influencing the understanding and opinion of diseases, mechanisms of diseases, and the potential role of Exelixis products in the management of these diseases using on-label and approved marketing material.
- Act as the primary liaison between KOLs and home office cross-functional teams.
- Assist in the execution of Advisory Boards, which may involve identifying, recommending, and inviting potential advisors, moderators and speakers, preparation of faculty, participation in meetings, and reporting out to functional teams.
- Assist in the development of promotional speaker bureaus which may involve speaker identification and recruitment, attending and supporting speaker training meetings.
Additional follow-on speaker training activities may be required to ensure accurate and effective presentations of Exelixis products.
- Work closely with KOLs to obtain feedback to be considered in the development of brand strategies.
- Comply with all laws, regulations and policies that govern the conduct of Exelixis activities.
SUPERVISORY RESPONSIBILITIES :
There are no direct supervisory responsibilities for this job.
EDUCATION / EXPERIENCE / SKILLS :
Education :
- MA / MS degree in related discipline desired and 11 years of related experience; or
- BA / BS degree in a related discipline with at least 13 years of related experience.
- Equivalent combination of education and experience.
Experience :
- Field-Based / Regional Marketing experience.
- Oncology therapeutic area experience.
- Launch experience.
Knowledge / Skills / Abilities :
- Expert knowledge of relevant products, their associated therapeutic areas, competitors and other related marketplace factors.
- Knowledge of KOLs and compliant KOL development practices.
- Strong organization, planning, and analytical skills.
- Demonstrated project management skills with the ability to manage multiple projects simultaneously.
- Ability to work independently to execute against strategic and tactical plans under tight timelines.
- Ability to assemble and lead cross-functional teams toward a shared vision of success.
- Ability to present ideas effectively to individuals or groups, targeting presentation to the needs of the audience.
- Ability to lead, mentor and onboard newer members of the team.
- Ability to travel to meetings / trainings / programs as necessary.
- Valid driver's license.
- Must reside within the geographic area of the assigned territory.
- 65% travel required.
Job Complexity :
- Works on problems of diverse scope and impact where analysis of data requires evaluation of identifiable factors. May also work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors.
- Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results.
- Networks with key contacts outside own area of expertise.
J-18808-Ljbffr
GU Field Based Marketing Director - Key Customer Team- Midwest
The Field Based Marketing Director on the Key Customer Team role is a field-based position focused on working closely with Key Opinion Leaders (KOLs) at select institutions and accounts within the defined geography. In this role, you are a member of the GI Marketing Team and you will work closely wi...
GU Field Based Marketing Director - Key Customer Team- Midwest
The Field Based Marketing Director on the Key Customer Team role is a field-based position focused on working closely with Key Opinion Leaders (KOLs) at select institutions and accounts within the defined geography. In this role, you are a member of the GI Marketing Team and you will work closely wi...
GU Field Based Marketing Director - Key Customer Team- Midwest
The Field Based Marketing Director on the Key Customer Team role is a field-based position focused on working closely with Key Opinion Leaders (KOLs) at select institutions and accounts within the defined geography. In this role, you are a member of the GI Marketing Team and you will work closely wi...
Sr. Director, Field Marketing
The Senior Director of Field Marketing will lead and manage a team of field marketers to drive demand and build brand awareness within North America and LATAM. Additionally, working with the Campaigns team, the Senior Director will implement and oversee Account-Based Marketing (ABM) strategies to ta...
Director of Field Marketing
A company is looking for a Director of Field & Partner Marketing to lead a high-performing team focused on expanding its enterprise footprint in the US. ...
Director Of Field Marketing (remote) - Michigan
Hey there, future Director of Field Marketing! If you're ready to help ensure every kid leaves the cafeteria happier and healthier, we want you on our team. As the Director of Field Marketing at Chartwells, your mission is to bring a dash of fun and excitement to our programs and services. Build mar...
Associate Director, Field Medical Affairs- Respiratory (Upper Midwest - MI, WI)
As an Associate Director, Field Medical Affairs, you will play a pivotal role as a field-based professional within Respiratory. Responsibilities of this role are to ensure accurate exchange and distribution of clinical and scientific information relevant to in-line and pipeline products in a timely,...
Sr. Director, Field Marketing
Stakeholder Engagement:Build and maintain strong relationships with NA SVP Sales, and regional sales teams to ensure marketing efforts support sales objectivesServe as a key liaison between the field and other marketing teams, ensuring consistent communication and collaboration and maximizing effici...
Director, Enterprise and Community Marketing
JobPosting","title":" Director, Enterprise and Community Marketing","datePosted":"2024-06-20T00:00:00","validThrough":null,"description":"How you'll make an impact:\nAs a senior leader you will be focusing on shaping our marketing to the vast network of organizations and partners PMI engages with, i...
Project Manager
We are looking for an experienced Project Manager to join our Enterprise Project and Change Management office (PCMO) team. We provide project management and change management expertise to help our internal clients implement their vision. Project manage enterprise-wide initiatives, to include pl...