Marketing Systems Administrator

Marketing Systems Administrator

The Marketing Systems Administrator's primary role is to leverage all available tools and resources to support loan officers in their day-to-day marketing activities, particularly optimizing the use of Total Expert, the company's CRM platform. The Key Mortgage Services Marketing Systems Administrator reports to the business unit's Senior Director of Marketing and works closely with members of the organization's Business Intelligence and Strategic Growth departments.

Essential Duties

• Provide administrative support to the Marketing and Sales departments using platforms like Total Expert, WordPress, MAXA, Facebook, Instagram, LinkedIn, YouTube, RatePlug, Google Business, multiple review sites, and Testimonial Tree.
• Optimize the use of the company's CRM, Total Expert, by obtaining an expert-level of knowledge about the system.
• Serve as sole administrator of Total Expert within Key Mortgage
• Use the platform to help achieve specific company goals and objectives
• Play key role in leading projects related to launching new functionality and data enrichment within the platform serving as the primary contact between internal departments and vendor
• Build emails and program logic around email campaigns within the system, consider how each campaign will impact other email campaigns; test, launch, and train sales team
• Train loan officers on the system when they join the team and regularly as new features are introduced
• Provide reports on use and effectiveness of the system to help identify where the business is not meeting its goals
• Provide regular briefings on newest functionalities within the system
• Hold regular status meetings with the vendor and suggest new features based on Key Mortgage's unique business
• Stay apprised of other vendors in the market
• Post daily to corporate social media accounts and monitor results.
• Serve as a resource to sales team members when they run into functionality issues within marketing platforms.
• Manage loan officer marketing onboarding.
• Manage content changes to corporate websites.
• Provide regular reporting on systems usage, orders, reviews, and Google Analytics for analysis and further optimization.