Account Manager, Music - VRTCL

Create Music Group is an LA-based digital music company that provides artists and labels with distribution, rights management, and creative services.

We monetize billions of monthly music streams and have collected over millions in previously unclaimed revenue for artists and labels.

Clients include Ice Spice, Future, JLo, City Girls, Slander, Marshmello, Don Diablo, Trippie Redd, Migos, and more.

In order to make an application, simply read through the following job description and make sure to attach relevant documents.

VRTCL is a full service digital marketing agency run and founded by creators. Our key mission is to help artists find their true voice and audience on TikTok and other short form platforms.

A key part of our success is our ability to tap in directly with creators to curate the best possible content for short form campaigns.

We pride ourselves on our creative roots and digital expertise to help clients feel confident stepping into the unknown world of digital marketing.

This means being involved in and educated on current pop culture moments, understanding artist audiences and constantly looking for ways to push the boundaries of digital marketing standards.

Going viral means truly understanding your audience and the content they’re willing to consume.

Summary

The Account Manager will be the driving force behind leveraging the power of music and sounds to create viral and engaging campaigns for our clients.

This role will be responsible for curating, strategizing, and optimizing sound content to capture the attention of TikTok users, spark trends, and elevate our clients' brands to new heights.

Responsibilities

• Develop and execute comprehensive music marketing strategies, considering the unique attributes of each client's brand and target audience.
• Collaborate closely with artists, record labels, and internal teams to align marketing objectives and ensure seamless execution of campaigns.
• Stay up-to-date with industry trends, emerging technologies, and social media platforms to optimize campaign performance.
• Oversee the creation of engaging content, including short-form videos, social media posts, and other multimedia assets.
• Manage and analyze social media campaigns, ensuring maximum reach, engagement, and conversions.
• Build and nurture relationships with influencers, music bloggers, and relevant media outlets to amplify the exposure of our clients' music and brands.
• Stay at the forefront of TikTok trends and challenges, identifying emerging sounds that have the potential to go viral and integrating them into our campaigns.
• Collaborate closely with team members to ideate and execute music-driven campaigns that amplify brand awareness and user engagement on TikTok.
• Analyze campaign performance data, including engagement metrics and audience responses to different sounds, to optimize future campaigns and drive continuous improvement.
• Build strong relationships with musicians, artists, and music labels to secure exclusive sounds and foster unique partnerships for our clients.
• Stay updated on the latest TikTok sound-related features, algorithm changes, and best practices to stay ahead of the competition.

Qualifications

• High School Diploma or Bachelor’s Degree in Business Administration or a related field.
• 2+ years previous experience.
• Proven experience in music management, sound curation, or related roles within the music industry or digital marketing.
• In-depth knowledge of TikTok as a platform, including sound trends, user behavior, and the ability to spot viral sounds before they explode.
• A creative and innovative mindset with the ability to integrate sounds seamlessly into campaigns to drive user participation and brand recognition.
• Data-driven and analytical, using insights to make informed decisions and optimize sound campaigns for maximum impact.
• Strong communication and negotiation skills to collaborate with artists, music labels, and influencers.
• Ability to thrive in a fast-paced, dynamic environment, and manage multiple TikTok campaigns simultaneously.
• A love for all things music and TikTok, with an ear for unique and engaging sound content.

Pay Scale

$50,000 - $55,000 / annually.

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