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Senior Manager Account Based Marketing

VirtualVocations
Hartford, Connecticut, United States
Full-time

A company is looking for a Senior Manager, Account Based Marketing.Key ResponsibilitiesLead and execute account-based marketing (ABM) strategies and campaignsCollaborate with sales to align demand generation efforts and select target accountsMonitor campaign performance and report on results to optimize tactics and achieve revenue goalsRequired QualificationsBachelor's degree;

MBA preferred15+ years in demand, growth, or performance marketing8+ years of B2B ABM experience, preferably in high-tech or legal techHands-on experience with martech tools for account / contact level targetingStrong project management skills to manage multiple projects effectively

12 hours ago
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