Lifecycle Marketing Senior Manager

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose : Bringing our heart to every moment of your health.

This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand with heart at its center our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Our Customer Success and Growth Organization is at the heart of our customer experiences as we have a unique focus on defining meaningful moments for those we serve.

Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences.

You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment.

Position Summary

At CVS Health, we are a health solutions company focused on bringing our heart to every moment of our customer’s health.

We are looking for innovative marketing leaders who think big and push boundaries to drive business result with the consumer at the center.

We are seeking a dynamic marketer that is focused on ways to innovate and encourage people to choose CVS Heath for their health care needs.

What you will do :

The Senior Manager, Rx Marketing is responsible for strategy development of the retail pharmacy email and owned channels.

You will be a part of an exciting group of cross functional teams focused on providing patients with a seamless omnichannel marketing experience through email, text, push, direct mail, and other channels.

The ideal candidate will have a background in CRM or lifecycle marketing with an understanding of the intricacies of personalization at scale.

Key Responsibilities

Strategy Development :

• Develop and implement effective customer relationship management (CRM) programs that onboard, engage, and retain patients.
• Create and define segmentation and personalization strategies, while accounting for specific regulations.
• Lead execution of all project deliverables including brief development, creative reviews, and collaboration with internal subject matter experts.
• Bring new and innovative ideas to drive pharmacy growth through new services, channels, partnerships, activations, or other sources of value.
• Build relationships cross-functionally with digital and technical teams to maximize capabilities of marketing tech stack.

Ensure Outcomes :

• Actively develop trusted relationships across a large, complex organization to create clear goals, accountabilities, and outcomes.
• Institute best practices and continue to improve the operating model for the CRM team.
• Develop a deep understanding of our customers and patients through data, insights, and cross-functional partnerships (Analytics, Digital, and Consumer Insights) and use those insights to inform CRM.
• Proactively partner with Analytics team to establish KPIs and align on a measurement plan against key metrics.
• Support building financial business cases and gain leadership alignment on the opportunity.
• Stay at the forefront of industry trends and competitor activities, leveraging a combination of market research and analytical insights.

Engage and Inspire :

• Mentor and coach team to develop high performers, including articulating roles and responsibilities, creating accountability, and providing feedback on performance.
• Actively develop trusted relationships cross-functionally to create clear goals, accountabilities, and outcomes.
• Champion a culture of curiosity and agility, empowering the team to respond dynamically to changing business needs and to prioritize tasks that yield the most significant outcomes.

This is a hybrid position and will require the individual to come into one of the offices 3 days a week (Tuesday, Wednesday and Thursday).

Open to these locations :

Woonsocket, RI

New York, NY

Hartford, CT

Wellesley, MA or Boston, MA

Chicago, IL

Required Qualifications

• 5+ years of marketing experience with a foundation of business, retailer, and consumer understanding
• 5+ years of experience in CRM with use of Salesforce Marketing Cloud and / or Adobe Journey Optimizer
• 3+ years of cross-functional leadership experience
• 1+ year of supervisory experience (1+ direct report)

Preferred Qualifications

• A passion for data driven Marketing where data, technology, and creativity meet. Intellectual curiosity and rigorous analytics experience.
• A customer-first mindset that inspires the in-store and online customer experience.
• Self-motivated, high-capacity individual who can function and win in a demanding, performance-driven environment.
• Demonstrate an ability to be agile, managing multiple priorities at one time, and adapting to change with enthusiasm.

Education

Bachelor’s degree in business or marketing or equivalent (HS Diploma and 4 years of experience) required

Masters preferred

Pay Range

The typical pay range for this role is :

$79,200.00 - $190,700.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.

The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.

This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

This position also includes an award target in the company’s equity award program.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.

The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.

The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits.

CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.

As for time off, Company employees enjoy Paid Time Off ( PTO ) or vacation pay, as well as paid holidays throughout the calendar year.

Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.