LEAD CHANNEL MARKETING

Job Overview Job Description : As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world.

You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined.

Learn more about AT&T's cutting edge opportunities with a wide range of career paths in emerging and ground breaking technologies.

We're so much more than just a phone companyAT&T Lead Channel Manager for Global Enterprise and Public Sector is responsible for designing, developing and driving competitive channel strategies, terms and conditions and channel marketing programs designed to enhance the productivity, revenues, revenue attainment, profitability and overall performance of the channels.

The AT&T Lead Channel Manager is a seasoned industry expert and is able to understand the customers buying behaviors and demographics and leverages this information in designing and developing new offer requirements, building sales tools and incentives, driving customer events and demand generation activities and general channel activation.

The AT&T Lead Channel Manager must inspire clients and accelerate sales through delivery of industry-leading, personalized customer briefings and customized presentations at our flagship Executive Briefing Center (EBC) in Dallas.

Roles and responsibilities of the AT&T Lead Channel Manager include but not limited to the following : Develop, design and redesign channel marketing programs and processes to provide added value and optimize channel effectivenessCreate competitive channel strategiesCreate channel marketing programs in order to enhance the productivity, revenues, and profitability of channels.

Design and develop new offer requirements, build sales tools and incentives, drive customer events and demand generation activities and general channel activationManage channel marketing programs and processes to provide added value and to optimize channel effectiveness.

Identifies new / emerging channels, resources, and intermediaries, and develops integrated strategies, plans, and programs to leverage these opportunities.

Apply advanced principles, theories and conceptsEvaluate impact on strategic distribution channels planning objectives and strategies.

Develop (product / segment) marketing & communication plans that encompass new product launch, advertisement, promotional programs, user events, webinars, tradeshows and other marketing campaign venues to help achieve P&L business objectives.

Participating in the new product launching team and develop Go-To-Market Plan for new product introductionDevelop sales training, collaterals, campaigns, and other tools for new product introductions, including identifying value proposition and competitive advantagesIdentify opportunities and areas of need and develop promotional program to capture revenue opportunities or to defend sales opportunitiesTrack effectiveness of promotional program an respond accordinglyDevelop tradeshow strategies (messaging, product mix, workflow, demonstration etc.

Develops sales tools such as sales presentations, collaterals and ensures impactful product demonstrations in the fieldLead regular Quick Market Intelligence calls with sales to provide up-to-date market / product information and to address concernsProvide support to sales enablement in assisting sales in quoting and configuration.

Own specific trade shows, show sites and customer visits in conjunction with the Events and Sales teams.This position is viewed as the foremost expert within the channel disciplines and as an acknowledged authority within the organization.

Applies advanced principles, theories and conceptsPosition self as an acknowledged authority within the organization.Travel as neededQualifications - ExternalRequired Skills and Experience8 to 10 years of relevant experience in area of responsibility5 or more years of product marketing experienceSignificant matrix management experienceProject management experienceLeadership skills to shape / lead growth vision and marketing strategyTeam oriented - ability to motivate and work well with diverse, cross-functional teamsStrong organizational and project management skills, able to plan, meet deadlines, prioritize projects and manage a cross-functional team.

Experience with customer interaction, marketing and sales experienceExcellent analytical skillsUnderstanding of financial principlesStrategic planning and clear thinking with ability to drive change - develop new ideas through collaboration and execute on creative ideasAssertiveness - strong influencing skills across business functions;

confidence to share difficult messages and defend decisions and make judgment callsAbility to formulate and implement strategic marketing plansAbility to conceptualize, organize and manage projectsExcellent oral and written communications skillsMust exhibit the following behaviors- Critical Thinking - Teamwork - Self-starterProven ability to drive resultsDesired Skills, Experience and Education8 or more years of Channel Management industry experienceExperience interacting and coordinating multiple functions (working in a matrix organization)Bachelors Degree in Marketing, Communications, Administration or BusinessMBAKnowledge of AT&T B2B technology-enabled solutions and customer industry expertise.

Our Lead Channel Manager earn between $130,700 - $196,100 annually. Not to mention all the other amazing rewards that working at AT&T offers.

Individual starting salary within this range may depend on geography, experience, expertise, and education / training.Joining our team comes with amazing perks and benefits : Medical / Dental / Vision coverage401(k) planTuition reimbursement programPaid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)Paid Parental LeavePaid Caregiver LeaveAdditional sick leave beyond what state and local law require may be available but is unprotectedAdoption ReimbursementDisability Benefits (short term and long term)Life and Accidental Death InsuranceSupplemental benefit programs : critical illness / accident hospital indemnity / group legalEmployee Assistance Programs (EAP)Extensive employee wellness programsEmployee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phoneA career with us, a global leader in communications and technology, comes with big rewards.

As part of our team, you'll lead transformation surrounded by trailblazing industry leaders like you. You'll be empowered to go above and beyond - making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups.

And regardless of where you're at in your career trajectory, you'll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you'll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws.

Ready to close the deal on a career with AT&T?Apply today.Weekly Hours : 40Time Type : RegularLocation : Dallas, TexasSalary Range : $130,700.

00 - $196,100.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. Job ID R-9250 Date posted 02 / 01 / 2024