Search jobs > Pasadena, CA > Marketing manager

Manager, Development Marketing

Dine Brands
Pasadena, CA
$110K a year
Full-time

The Manager, Development Marketing helps in establishing the marketing and recruitment policies, procedures and systems that drive Franchise Sales.

The primary goal is to outfit the Franchise Sales organization with the tools they need to sell franchise development commitments.

As a member of the Franchise Development shared services team, the Manager, Development Marketing will develop and collaborate cross-functionally on all multi-channel franchise development marketing programs and overall content strategy to ensure our brand franchise leadership ignites the growth of Dine’s portfolio of Brands.

Development Marketing : Facilitate franchise marketing of Applebee’s, IHOP and Fuzzy’s restaurants to deliver against franchise sales objectives.

  • Support Sales team in creation of Sales Plans for Applebee’s, IHOP and Fuzzy’s to help attract new franchisee candidates in identified markets
  • Manage and retain relationships with PR and Digital Agencies
  • Liaison with Corporate Communications on matters involving franchising
  • Coordinate and execute Franchise and Real Estate Trade Show participation
  • Provide ad hoc presentation and collateral materials for Franchise Development meetings with prospects and franchisees
  • Leverage non-paid media, email lists, industry and trade associations to cultivate and generate new leads
  • Monitor and analyze campaign performance results, develop & recommend appropriate actions plans to improve return on investment
  • Lead and management of 3 franchising websites to keep updated and relevant
  • Additional responsibilities as required
  • Starting Salary $110,000

Additionally, this role should....

  • Engage with Brand teams to foster strong business relationships and be an expert on the franchise offering for each of the respective brands.
  • Become a trusted advisor to the Franchise Sales Leads that are supported.
  • Foster a Team culture.
  • 30+ days ago
Related jobs
Promoted
VirtualVocations
Glendale, California

A company is looking for a Clinical Development/HEOR Marketing Manager. ...

Promoted
Quantum Leap Mindset LLC
Los Angeles, California

This is a remote role for a Marketing Business Development Manager. We appreciate experience in business development, leadership development, sales, and marketing (training will be provided to the right person). Responsibilities include communication, marketing, team building, and daily personal dev...

Mediabistro
Los Angeles, California

Product Marketing Manager - Market Development Responsibilities:. ...

Quantum Leap Mindset LLC
Los Angeles, California

This is a remote role for a Marketing Business Development Manager. We appreciate experience in business development leadership development sales and marketing (training will be provided to the right person). Responsibilities include communication marketing team building and daily personal developme...

Dine Brands
Pasadena, California

As a member of the Franchise Development shared services team, the Manager, Development Marketing will develop and collaborate cross-functionally on all multi-channel franchise development marketing programs and overall content strategy to ensure our brand franchise leadership ignites the growth of ...

Quantum Leap Mindset LLC
Los Angeles, California

This is a remote role for a Marketing Business Development Manager. We appreciate experience in business development leadership development sales and marketing (training will be provided to the right person). Responsibilities include communication marketing team building and daily personal developme...

Quantum Leap Mindset LLC
Los Angeles, California

Thisis a remote role for a Marketing Business Development Manager. Responsibilities include communication marketing team building anddaily personal development to drive the growth and success of oureducation products. ...

Quantum Leap Mindset LLC
Los Angeles, California

Role Description:This is a remote role for a Marketing Business Development Manager. Requirements:- High performer with big dreams, an open mind, and the desire to help others- The intention to be compensated based on performance (not hours at a desk)- Self starter with a positive mental attitude- H...

Promoted
Vaco
Burbank, California

Vaco LA is working with a client in the Ocean Freight, Drayage industry who is looking for a qualified Account Manager to come and join there team. Handling and managing all customer accounts . Account Managment required for role . ...

Promoted
Buildertrend
West Covina, California
Remote

CBUSA, a Buildertrend company, is looking for an ambitious individual to join our Business Development team focused on new market development!. Business Development Coordinator - CBUSA. The Business Development Coordinator will be responsible for prospecting and initiating the sales cycle with poten...