Investigador de Mercado

Sales and Merchandising Services
Newark, NJ, US

Job Description

Job Description

Salary : 4000

CBI Busca un Investigador de Mercado!

OBJETIVO;

Contribuir activamente a la recopilación de información relevante del mercado, consumidores y socios estratégicos para análisis posteriores.

Esta información servirá como insumo en el desarrollo e implementación de planes de negocio y estrategias para la empresa.

Funciones Principales :

Realizar encuestas, grupos focales y entrevistas en profundidad con consumidores y / o distribuidores para proyectos internos de investigación de mercado.

Garantizar la recopilación de información a través de varios puntos de contacto para cumplir con los objetivos del proyecto.

  • Reclutar participantes para proyectos internos de investigación de mercado, asegurándose de que cumplan con el perfil deseado.
  • Supervisar directamente la recopilación de información en investigaciones internas, solicitando el apoyo de desarrolladores de ventas y / o servicio al cliente para asegurar la ejecución según los planes de trabajo y estándares de calidad.
  • Informar de incidentes en el proceso de recopilación de datos al liderazgo de investigación de mercado para su consideración en análisis posteriores.
  • Gestionar presupuestos de proyectos para evitar exceder los límites establecidos y prevenir desembolsos adicionales de marketing.
  • Cerrar proyectos asignados de manera oportuna con todas las pruebas necesarias para garantizar la transparencia en las inversiones de marketing en la investigación interna.
  • Contratar y capacitar al personal externo (Encuestadores) cuando sea necesario para proyectos basados en objetivos establecidos.
  • Analizar oportunidades para promociones, acciones push & pull, estrategias de sell-in y sell-out, alianzas, descuentos, branding para clientes, activaciones en el punto de venta, etc.

con el fin de alcanzar los objetivos con el portafolio de productos.

  • Realizar visitas a clientes para verificar la ejecución del planograma, demostraciones, imagen de marca, materiales visuales, campañas, planes y promociones para su evaluación.
  • 30+ days ago
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