Director of Promotions

Title : Director of Promotions

Department : Promotions / Sales

FLSA Status : Exempt

Reports To : VP Sales & Services

Last Revision Date : October 28, 2024

Summary :

The Director of Promotions is responsible for planning and execution of in-game entertainment, including mascots and management on non-sponsored game elements.

This position will also be responsible for communicating events / promotions to Sales team with intent to sell sponsorships and tickets.

Responsibilities :

• Proactively research trends, best practices, and emerging technologies to stay on the forefront of promotions and new products in the industry.
• Oversee promotional calendar creation and maintenance and ensure that access to current calendar is available to appropriate parties.
• Develop plan for theme nights including pregame, in-game, and postgame elements of the event and character appearances with the intent to secure sponsors.
• Coordinate logistics for game day appearances / entertainment including but not limited to contracting entertainers, set up and take down.
• Coordinate promotions / products / games / events with Corporate Client Services Manager to ensure all contracts, including MiLB contracts, are executed and satisfied.
• Manage execution of promotions, both sponsored and non-sponsored, as needed.
• Ensure event scripts are fun and interesting and that they meet team and sponsor goals.
• Make calls and coordinate with outside organizations related to table displays or other opportunities to participate and execute on games / events / theme nights.
• Procure items needed to execute sponsored promotions primarily giveaways but also supplies to be used in promotions ensuring all deadlines related to marketing and game dates are met.
• Oversee scheduling of national anthem singers and assist with necessary add-on sales.
• Work directly with the Marketing department to plan, coordinate and evaluate marketing plans for sponsored promotions and theme nights.
• Clearly communicate all elements of promotions / products / theme nights to staff, customers and public with the goal of increasing attendance at Storm Chasers events.
• Assist, as needed, with video shoots / appearances with Storm Chasers players, mascots, and staff for the purpose of promoting ticket and sponsorship sales.
• Coordinate assigned staffing of games / events, and supervise assigned gameday staff.
• Maintain select software systems related to game and event operations.
• Other duties as assigned.

Knowledge and Skill Preferences :

• Attention to detail
• Passion for Sports and Entertainment
• Familiarity with baseball preferred
• Ability to prioritize, multi-task, and work on short notice
• Ability and willingness to work varied and long hours including nights, weekends, and holidays
• Excellent interpersonal skills - must work well with others at all levels of organization
• Ability to prioritize and manage multiple projects

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.