Staff Data Scientist, Marketing Applied Sciences

Job Description

The Role

The Staff Data Scientist is a senior level role and an internal expert on methodology and practice of marketing analytics.

This individual has deep technical expertise in audience targeting methods used to identify and reach high-value customer segments.

They excel in integrating data sources to enhance targeting precision and drive incremental lift. They also have demonstrated expertise in developing and applying customer segmentation and propensity models for optimizing marketing strategies.

This person will work closely with stakeholders in GM’s vehicle brands and the Performance Driven Marketing team to ensure business acceptance of proposed methods, objective performance evaluation, and optimization of audience activation that drive sales.

You will be responsible for developing advanced marketing models, drawing insights, and creating scalable products that identify channel and tactic level high return on investment.

Our team is focused on delivering future-focused, consumer-centric, prescriptive solutions that allow GM to stay proactive and nimble in our exciting transition to EVs.

What You'll Do

Work on a cross-functional team to propose and implement high-impact, data-driven solutions to address business challenges across a variety of business units

Apply advanced data-driven modeling techniques to inform decision making and solve complex business problems :

Create breakthrough solutions, performing exploratory and targeted data analyses

Undertake preprocessing of structured and unstructured data

Monitor and sustain model effectiveness

Present complex information using data visualization techniques

Work with diverse technical teams and provide data and analytical oversight to ensure project deliverables fulfill business needs and timing

Identify long-term technical innovations while continuously improving execution efficiency

Possessing contextual business knowledge and functional domain expertise in the advertising and media space, showing a proven ability of using data, analytics, and insights to add revenue and business-impacting value in this via audience selection to drive consumer demand / high value behaviors and long-term customer engagement.

Exhibiting a perspective of constrained curiosity, asking why, and suggesting experimentation to drive incremental impact.

Exhibiting the ability to tell a succinct, data-driven story in any forum and tailor delivery to a wide range of stakeholder levels, from analyst to senior executive.

Ensuring a superior level of delivery quality at all levels of their organization through the creation of internal structures and extensible frameworks to manage accountability and develop staff.

Your Skills & Abilities (Required Qualifications)

Minimum seven years of experience developing, deploying, and monitoring performance of statistical, AI, and / or machine learning based models.

Master’s Degree or Ph.D. in Data Science, Operations Research, Psychometrics, Marketing Science, Finance, (Bio)Statistics, Econometrics, Computer Science, Applied Mathematics, or another quantitative field

Proficient writing Python / R (modeling) and SQL / Spark (data), working with Pandas, StatsModels, PYMC, TensorFlow, Pytorch, Spark / ML, sklearn, numpy and related packages

Desired expertise in marketing analytics and advanced methods such as : Generalized Linear Models, panel data, mixed effects with Bayesian techniques, also classification and regression trees and simple regressions

Prior experience with paid, earned, and owned media

Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality

Additional Job Description

This role is based remotely but if you live within a 50-mile radius of Austin, TX, Roswell, GA, Mountain View, CA or Warren, MI, you are expected to report to that location three times a week, at minimum

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.

Bonus Potential : An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day individually and collectively to drive meaningful change through our words, our deeds and our culture.

Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs.

Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others :

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging.

We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.

We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals.

As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics.

For purposes of this policy, protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.

[email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about :

Our Company (https : / / search-careers.gm.com / en / working-at-gm / )

Our Culture

How we hire (https : / / search-careers.gm.com / en / how-we-hire / )

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion.

We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity / expression or veteran status.

Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities.

If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.

[email protected] .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.