Director of Marketing

Company Description

At Fairmont, our passion is to connect our guests to the very best of our destinations. From the beaches of Hawaii to the deserts of the United Arab Emirates to the heart of London, our hotels offer guests extraordinary places, created by combining unique architecture, expressive decor and artistry, and magnificent features.

Add engaging service, and the result is an unforgettable guest experience.

Job Description

As head of Marketing, your key responsibilities will be to develop marketing strategy for the hotel’s products or services to support business growth ambitions.

Key focus on calendar of campaigns and events, develop brand strategy, set the marketing budget and analyze the market and competitors.

As Marketing Director, oversee the implementation of the marketing strategy through leadership of the marketing team.

What you will be doing :

• Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products
• Oversee and grow the marketing department by identifying revenue opportunities among established clients and by securing new accounts
• Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team

Responsibilities

• Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services
• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
• Analyze key marketing performance metrics and provide market research, forecasts, competitor analysis, campaign results and consumer trends
• Provide tools and materials for the effective functioning of the sales and hotel operational teams
• Deliver an overview of all marketing activities aiming to drive awareness and sales ranging from digital, print, media and social media to market research and direct marketing
• Oversee coordination with external agencies
• Produce hotel's Annual Commercial Strategy Plan, in partnership with on property leaders and regional support.
• Advising and supporting on the development of the Fairmont corporate brand
• Liaise with Fairmont Global / Regional Brand, Public Relations & Communication teams
• Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.

What is in it for you :

• Salary Range : USD$145,000 to USD$155,00
• Discounted hotel rooms and food & beverage rates to employees at our sister properties around the globe.
• We provide learning programs through our Academies to promote growth and development so that you can perform at your full potential.
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21 and WATCH

Qualifications

To fulfil this role successfully, you should demonstrate the following minimum qualifications :

Required skills and qualifications

• Successful track record in senior marketing role and campaign creation
• Excellent leadership, communication, and decision-making skills
• Experience in digital and print marketing, content marketing, and social media marketing
• Proven ability to plan and manage budgets

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, advertising, or communications
• Proficiency with HTML, content management systems, and design software
• Established roster of media and PR contacts
• Desire to grow professionally through ongoing education

Additional Information

Your team and working environment :

What was true in 1966 remains true to this day : The Century Plaza Hotel is part of a visionary development intent on doing what others could only imagine.

Previously deemed the Western White House, (as the only venue outside the White House to host state dinners), Century Plaza’s place in history remains unshakeable.

A modernized take on luxury and elevated guest experience from product to people enlivens the real wow factor.

This experience begins with a new kind of workplace, one where the energy is contagious, the stories are invigorating, and the challenges present inspiring opportunities to make your mark.

We provide an environment of trust, respect, and integrity. A home away from home. Where diversity and inclusion are celebrated.

Privacy and personal information are protected. Through Accor’s Employee Value Proposition, we ensure fair treatment and a workplace free from discrimination & harassment.

Visa Requirements : Must provide proof of eligibility to be employed in the United States of America.

Our commitment to Diversity & Inclusion :

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent. We commit to a future where diverse identities are celebrated, and equitable and inclusive practices are woven into the fabric of everything we do as an organization.

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

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