Manager, Influencer Marketing.

About Harrys

Harrys started in 2013 with a specific goal : disrupt the shaving industry by creating an innovative, everyday product at a fair price.

Since then, Harrys has expanded to Canada & Europe, developed relationships with retailers such as Target & Walmart, expanded our grooming brand into a personal care powerhouse, launched two new brands including Flamingo & Cat Person, & made our first brand acquisition with Lum.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, & logistics specialists, the Harrys team is composed of some of the most brilliant, diverse, & humble people youll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion & innovation that attracts some of the brightest minds across industries, geographies, & backgrounds.

Whether we have a team of 5 or 500, our core values & our startup mentality remain; we value continuous improvement & learning, teamwork & collaboration, creative problem solving, & open & direct dialogue & feedback.

The Harry's Inc working model is in-office Tuesday, Wednesday, & Thursday. Our beautiful is decked out with bagels on Wednesdays & lunch on Thursdays, & fully stocked kitchens with snacks, coffee, & drinks everyday.

Cant forget the free products & the opportunity to have some meetings without Zoom!

About the Opportunity & Your Role

We are seeking a thoughtful & dynamic Influencer Manager with a passion for building brands, commercializing innovative products & developing & implementing groundbreaking strategies that drive omni-channel growth.

The ideal candidate is proactive, collaborative & adept at solving complex problems through creative solutions. You should demonstrate a strong bias for action & have a proven track record of driving brand growth & conversation, spearheading breakthrough social strategies & executing social-first go-to-market plans.

Job Description

As the Harrys Influencer Marketing Manager, you will play a critical role in developing & executing a creative & strategic influencer strategy that showcases the unique identity of the Harrys brand & establishes a strong connection with our community.

You will be responsible for creating & executing influencer campaigns & content generation strategies with KPIs across brand awareness, engagement, & growth.

Responsibilities include but are not limited to :

• Define the overall influencer marketing strategy & build best practices to be executed by Harrys brand, owning creative concepting, partner identification, negotiation, content development, campaign execution, & reporting
• Lead masterbrand & product-level influencer strategies during key brand, seasonal & retail moments
• Oversee outreach to influencer partners including sourcing, contracts, deliverables, & overall program management
• Engage on influencer content to drive brand awareness & build / retain consumer loyalty
• Measure & analyze the impact of influencer campaigns, with always-on optimizations, ensuring there is close connection to business performance & priorities
• Establish measurement protocol & program benchmarks for best-in-class campaign performance & industry standards; leverage platforms to measure campaign success & provide data-backed recommendations for optimization
• Collaborate closely with the Integrated Marketing, Brand Management, PR, Social, Media, Insights, Creative & Retail / GTM teams to seamlessly implement a fully integrated influencer strategy
• When applicable, manage & operationalize influencer agency partners to deliver best in class partner recommendations, creative concepts, efficient negotiations & campaign execution & reporting
• Allocate budgets effectively to support key brand moments & ensure connection & impact to business objectives
• Have strong foundation paid social knowledge to partner with Social & Media to share creative insights & partner on amplification recommendations
• Work closely with Organic Social team to integrate influencer & creator content into larger calendar & strategy to support the omnichannel marketing calendar
• Track emerging organic social trends & identify new, innovative ways to evolve influencer strategy, grow the audience & drive meaningful conversations
• Manage external influencer partners key contact to agencies, tools, etc

Qualifications

• Bachelors Degree or equivalent
• 5-7 years of experience successfully building, operating, & scaling an influencer marketing function
• Experience in social media marketing, community management, & communications required
• Strong knowledge of the social / digital landscape & the unique strategies across platforms with expertise in organic, paid, & affiliate influencer marketing
• Experience using third party influencer marketplace & performance platforms
• Experience working cross functionally with Marketing teams (Social, PR, Performance, Creative, eComm, etc)
• Responsible for casting & managing large scale influencer programs

Here's who you'll work with

• Reporting into Allie Chartoff, Head of Integrated Marketing, Social & Content
• You will work with Brand Management, Integrated Comms, Insights, Retail, DTC, Social Mission, R&D, Growth Marketing, Creative, Supply Chain, Analytics, Legal, & more.

About the team

The Harrys Brand team is dedicated to building a mens grooming brand that puts the customer at the core of everything we do : understanding the needs & motivations of our shoppers is critical to ensure what were building resonates powerfully with our target.

We are a highly strategic function & think through the implications of marketing activity across channels & surfaces with our consumer & brand goals in mind.

We interface & communicate with multiple areas of the business including Retail, Creative & Design, Growth Marketing, Category Analytics, Shopper Marketing, & many more.

At Harry's we're small but incredibly ambitious, & we've got big plans for the future. Cracking the mens grooming market is a big job, & we are looking for someone who is up for the challenge.

Benefits & perks

• Medical, dental, & vision coverage
• 401k match
• Equity in Harrys
• Flexible time off & working hours
• Wellness & L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, & 8 weeks after 15 years
• Up to 20 weeks of pregnancy leave & up to 16 weeks of parental leave
• Fun IRL & virtual events including happy hours, team building events, & parties on our rooftop
• Free products from all of our brands

Harrys is committed to bringing together individuals from different backgrounds & perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, & do great work together.

Harrys is an Equal Opportunity Employer, providing equal employment & advancement opportunities to all individuals. We recruit, hire & promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth & related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest / conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture & protective hairstyles or any other status protected under applicable federal, state & local laws.

Harrys commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline & access to benefits & training.

We respect the laws enforced by the EEOC & are dedicated to going above & beyond in fostering diversity across our company.

We cant quantify all of the intangible things we think youll love about working at Harrys, like the exciting challenges we tackle, the smart & humble team youll get to work with, & our supportive & inclusive culture.

That said, our salary ranges are based on paying competitively for our size & industry, & are one part of our total rewards package, which also includes a comprehensive set of & our equity program.

The base salary hiring range for this position is $91,600-$114,500, but the final compensation offer will ultimately be based on the candidates location, skill level & experience.