Programmatic Advertising Manager

Are you looking for a high energy, strategic, and fast-paced position as a Programmatic Advertising Manager? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!

For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams.

We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care.

Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements.

We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent.

Join us and make a difference.

WHAT CAN RELIAS OFFER YOU?

Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy.

Additionally, Relias pays for the employee portion of the monthly healthcare premium!

• Flexible work environment with onsite and work from home options you choose when you want to come into the office!
• Active Employee Resource Groups open to all employees!
• Comprehensive onboarding program a great introduction to our company, customers and culture!
• Growth and career advancement opportunities! 20%+ annual employee promotion and transfer rate Multiple development program options leadership development, professional development curriculums, and Nanodegree options in both technology and data science Professional development gained from conference attendance and participation in organizations like NC Tech Onsite 321 Coffee Shop providing free coffee and pastries to employees

The Programmatic Advertising Manager is responsible for executing programmatic advertising campaigns on our clients' behalf.

This role is mainly engaged in buying advertising inventory, managing ad budgets, real-time campaign optimization, and performance data collection, analysis, and reporting.

WHAT YOU’LL DO :

• Collaborate with cross functional internal teams and stakeholders to understand campaign objectives and target audiences.
• Develop media buying strategies that align with the overall marketing goals and budget constraints.
• Conduct research to identify the most suitable media channels (e.g., TV, radio, print, digital, social media) for the target audience.
• Analyze market trends, audience demographics, media consumption habits, and competitive activities.
• Negotiate with media vendors and publishers to secure the best rates and placements for advertisements.
• Purchase advertising space and time slots across selected media channels, ensuring optimal reach and frequency.
• Monitor and adjust media plans in response to real-time performance data and changing market conditions.
• Monitor the performance of media campaigns using various analytics tools and metrics.
• Generate detailed reports on campaign performance, including reach, engagement, conversions, and ROI.
• Provide insights and recommendations for future campaigns based on performance analysis.
• Other duties as assigned.

YOU’VE GOT WHAT IT TAKES IF YOU HAVE :

• Bachelor’s degree in Marketing with a focus on digital marketing or related field.
• Minimum 4 years of hands-on experience in media buying.
• Proven track record of successfully managing large-scale media campaigns across various media channels (e.g., TV, radio, digital, social media).
• Deep understanding of different media channels (e.g., TV, radio, print, digital, social media) and their respective advantages and disadvantages.
• Knowledge of media planning and buying processes.
• Familiarity with market research techniques and tools to understand audience demographics, media consumption habits, and competitive activity.
• Excellent negotiation skills to secure the best rates and placements from media vendors and publishers.
• Strong ability to analyze data and derive actionable insights for optimizing media campaigns.
• Proficiency in interpreting performance metrics and making data-driven decisions.
• Excellent verbal and written communication skills for interacting with clients, vendors, and internal teams.
• Proficiency in using analytics and measurement tools (e.g., Google Analytics, Nielsen ratings, Comscore) to track and assess media campaign performance.
• Ability to present data and insights clearly to stakeholders.

IT WOULD BE NICE IF YOU HAVE :

• IAB Digital Media Sales Certification
• Google Ads Certification
30+ days ago