CRM Manager

Not your everyday company

Lemonade completely reinvented how insurance works. As a customer-centric tech company, we created an insurance experience that is smart, instant, and delightful.

At Lemonade, you'll be working with a group of like-minded makers, who get a kick out of moving fast and delivering great products.

We surround ourselves with some of the smartest, most motivated, creative people who are filled with positive energy and good karma.

Unlike most publicly traded companies, we're nimble and efficient. We take pride in the fact that we still think and operate like a startup.

We don't care much about titles and hierarchy and instead focus on innovation, bold moves, and challenging the status quo.

We're built as a lean, data-driven organization that relies on a common understating of objectives and goals to provide teams with autonomy and ownership.

We don't like spending our days in meetings and we skip committees altogether. At Lemonade, there's no such thing as going over someone's head.

We have zero tolerance for bureaucracy, office politics, and lean-back personalities.

As a Public Benefit Corporation and a certified B-Corp, we deliver environmental and social impact using our products and tech.

Through our Giveback program, we partner with organizations such as the ACLU, New Story, The Humane Society, Malala Fund, American Red Cross, 360.

org, charity : water, and dozens of others, and have donated millions towards reforestation, education, animal rights, LGBTQ+ causes, access to water, and more.

Awarded 'best workplace'

Best Workplace and Best-Led Company by Inc. Magazine

World Changing" by Fast Company

Recognized as a World Changing Idea by Fast Company Magazine

Ranked #1 Home insurance in America

Won best renters and homeowners insurance in America by US News, and others

Best Pet Insurance in America

Rated "Best Overall Pet Insurance" by Better Homes & Gardens

Rated 4.9 on the App Store

Among the highest rated apps of all time

What you're applying for

We're looking for an experienced acquisition and lifecycle marketing professional to join our Revenue Organization as a part of the CRM team.

Our ideal candidate has a strong background building customer journeys, segmentation and marketing automation using email, push notifications, in-app messaging, and SMS channels.

In this role you'll collaborate closely with stakeholders across Lemonade, and more to define and execute cross-product CRM marketing strategies to maximize customer LTV.

In this roll you'll

• Create comprehensive lifecycle marketing strategies that acquire, cross-sell, and retain customers, working closely with our Product, Growth, Analytics, BizOps, and Customer Experience teams.
• Be a 1 : 1 marketing channel expert, responsible for operations and execution of email, push and SMS campaigns using our marketing platform, customer io, to support our business objectives
• Continuously test and optimize our channel mix, segmentation, lifecycle triggers, and content, regularly reporting on results and findings to cross-functional stakeholders
• Collaborate on the design and maintain a new series of email templates in partnership with our in-house Creative team
• Support and scale our referral program

What you'll need

• 4+ years of experience in a CRM, email, lifecycle or retention marketing role, preferably with experience in subscription-based companies
• Hands-on experience with enterprise email service providers (ESPs) like Customer io,Klayvio, Braze, Iterable, or Hubspot is required
• Proficiency in HTML and CSS and relevant AI tools related to developing email templates
• Deep understanding of marketing A / B testing and relevant measurement methodologies
• Experience working with referral and loyalty programs preferred
• Ability to effectively collaborate with others across multiple teams and disciplines
• Ability to work in a hybrid environment 3 days a week in our NYC office

Lemonade's US base salary range for this full-time position is $120,000- $125,000 equity + benefits. Our salary ranges are determined by role, level, and location.

Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Speak to your recruiter to hear more about the specific salary range for your preferred location.

Unfortunately, we cannot consider applicants from these states; Colorado, California, Montana, Hawaii, New Mexico and Puerto Rico.

Please note that we are unable to sponsor applicants for work visas

Things to know...

Lemonade is an equal opportunity employer committed to diversity and inclusivity. We never discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

If you require reasonable accommodations due to religious beliefs, pregnancy, or disabilities, let us know at any time.