Associate Manager, CRM Automations.

Job Description :

HelloFresh is looking for an Associate Manager to join our Customer Relationship Marketing (CRM) team to help us deliver great customer experiences across our multiple marketing channels & global brands.

As a member of the CRM operations team, you will be in an integral position that combines our marketing strategies with data, technology, & ensures our campaigns get to customers flawlessly & efficiently.

Candidates must have a passion for execution, CRM marketing (with email & mobile being the main components) & be able to independently solve problems, develop multiple cross-functional relationships, & adapt to the needs of the business while working towards set goals.

Attention to detail, quality of work & ability to understand & work within complex technical systems are all keys to success.

You will

• Develop new & optimize current workflows & automations (journey builder & automation studio) within SFMC to address friction in the communication process, as well as driving growth in CRM
• Provide troubleshooting / QA & act as the first line of support for stakeholders working on deliverables & encountering errors or technical issues within the CRM tech stack (primarily Salesforce Marketing Cloud (SFMC)),
• Support technology enablement & automation across the CRM team to help the team work more efficiently.
• Work across multiple stakeholders & partner teams to move projects forward gathering requirements, gaining buy-in, prioritizing, & getting new functions to market.
• Think outside the box to help teams work more efficiently, asking questions to get at underlying opportunities
• Use data to support & build business cases for new CRM opportunities, share results of new launches to support visibility
• Collaborate with relevant teams (Analytics, Product, Data Science, Engineering) to scope new opportunities around automation & personalization, gather data requirements, & validate data

You are...

• Detail & process-oriented. Comfortable managing multiple projects in a fast-paced, high growth environment
• Skilled in Basic SQL & ampscript to get the most out of Salesforce Marketing Cloud
• Excited about marketing automation, product enhancement & improving customer communications through CRM tools.
• Have a can-do attitude & willing to jump in & help where needed in terms of team initiatives
• Strategic & analytical thinker who is comfortable thinking in terms of short & long-term goals
• Strong interpersonal skills & can collaborate effectively with relevant teams & people at all levels
• Skilled at marrying data & segmentation with creative assets to craft personalized, dynamic content.
• Excited to automate workflows, tackle problems, & grow our communications to be best-in-class.

At a minimum, you have...

• Bachelors degree in the field of business or marketing ideally
• At least 3 years of marketing experience, optimally focused on marketing automation with a focus on CRM channels.
• Experience with Salesforce Marketing Cloud, building customer journeys & automations is key. Understanding a payload & API will only help more!
• Working knowledge of HTML, ampscript, Basic SQL & other email marketing tools are integral to success

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range