Paid Digital Media Strategist

Paid Digital Media Strategist

Bradenton, FL, USA Req #527 Tuesday, July 2, 2024

About IMG Academy

Named by Sports Business Journal as one of the Best Places to Work in Sports in 2024, IMG Academy is the world's leading sports education brand, providing a holistic education model that empowers student-athletes to win their future, preparing them for college and for life.

IMG Academy provides growth opportunities for all student-athletes through an innovative suite of on-campus and online experiences :

• Boarding school and camps , via a state-of-the-art campus in Bradenton, Fla.
• Online coaching via the IMG Academy+ brand, with a focus on personal development through the lens of sport and performance
• Online college recruiting , via the NCSA brand,providing content, tools, coaching and access to a network of 40,000 college coaches

The Paid Digital Media Strategist will be responsible for working with our ad agency through planning, executing, and optimizing paid advertising campaigns across various platforms.

This role requires a strong analytical mindset, creativity in ad copy development, and the ability to collaborate across multiple teams to drive performance and growth.

Key Responsibilities :

Campaign Management :

• Plan, execute, and optimize paid advertising campaigns across various ad channels, including Google, Meta, Search, CTV and more.
• Monitor and analyze campaign performance, adjusting strategies and conducting testing to maximize ROI.
• Provide updates on campaign performance and management to the team.

Copy & Creative Development :

• Work with internal and external teams to develop compelling, conversion-focused ad copy and visuals.
• Conduct A / B Testing to refine ad creative and improve campaign performance.

Budget Management :

• Set, manage, and optimize advertising budgets to achieve conversion and ROI objectives.
• Identify opportunities for cost savings and efficiency improvements.

Data Analysis :

• Utilize analytics tools to measure and analyze performance, extracting actionable insights to inform optimizations.
• Identify and troubleshoot issues in tools and data flow, ensuring everything is functioning as expected.
• Stay updated on industry trends and ad platform changes.

Testing & Conversion Rate Optimization :

• Work with website team to identify on-site opportunities and conduct tests to improve results.
• Create, implement, and test copy on landing pages associated with ad efforts.
• Assess and test new advertising channels / platforms, marketing tools, and affiliate partnerships to support business needs and growth.

Influencer Marketing :

• Collaborate with Product Marketer to develop influencer marketing strategies to enhance brand visibility and drive conversions.
• Identify and evaluate key influencers in our industry for partnerships that align with our business goals.
• Monitor and analyze the performance of influencer campaigns, using insights to optimize future efforts and ensure a strong ROI.

Endemic Partnerships :

• Identify and evaluate partnerships with endemic sites and platforms that align with our brand and target audience.
• Monitor and assess the performance of endemic partnership campaigns, leveraging data to optimize and enhance future collaborations.

Qualifications :

• 3-5 years of performance marketing experience, with a focus on campaign management, familiarity with large ad platforms, conversion optimization, and revenue generation.
• Experience managing marketing budgets and revenue goals of significant scale.
• Excellent analytical and quantitative skills, with the ability to use data to optimize day-to-day performance and build efficient direct response initiatives.
• Strong project management skills, with the ability to prioritize tasks, manage deadlines, and deliver high-quality work in a fast-paced environment.
• Proficient in using marketing analytics tools and platforms to measure campaign performance and derive actionable insights.
• Sports industry knowledge and passion for sports is a plus.

Background Requirements :

• Requires a background check upon offer
• Requires a drug test upon offer

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfect with every qualification in the job description, we encourage you to apply anyway.

You may be just the right candidate for this or other roles.