Visual Media Specialist

Description

Responsible for leading photography and videography efforts, content creation, and assisting in developing content strategy for all digital platforms.

Supports the marketing and public information team and assists the university in reaching its recruiting and development goals while maintaining brand representation..

Examples

Under the supervision of the Assistant Director of Marketing & Social Media, the Digital Media Specialist : Assists in building and maintaining brand representation by capturing high-quality images and video that highlight the university’s student life, academic programs, campus, and community engagement while following the university's brand guidelines.

Creates original content for social media and the website by capturing, editing and delivering high-quality images (and video footage as requested) to meet the university’s needs for social media, marketing, web, and news coverage.

Attends and captures key university events. Collaborates with the marketing team and university partners to create visually engaging content as needed.

Assists in research, planning, creation and implementation of initiatives to advance the university through social media and digital marketing.

Develops project plans, creates, and manages digital media projects.

Physical Condition

Experience

Experience of 2-3 years in a related field such as content generation, media production, or photography. Experience in videography and post-production editing of audio and video components for long and short-form projects.

Experience with creating original content for social media.

Knowledge

Proficiency in Adobe Creative Cloud Suite (Lightroom, Photoshop, Premiere Pro, Aer Effects, Audition, Illustrator, Media Encoder, InDesign).

Proficiency in the technical and creative aspects of photography, photo editing, and video editing.

Education

Bachelor’s degree in journalism, communication, marketing, public relations, advertising, or equivalent combination of education and experience sufficient to successfully perform the essential functions of the job.

Additional Requirements

Ability to listen carefully to clients and university leadership and skillfully translate requested projects to communications and marketing staff.

Ability to demonstrate how a creative vision helps achieve the client's and university's goals overall. Ability to stay abreast of new digital technologies, analyze new trends, and provide feasible recommendations to leadership.

Strong strategic and creative thinking with a disciplined creative development and deployment approach. Effective time management skills with the ability to meet aggressive and changing deadlines.

Ability to use software such as Microsoft Office and Outlook. Bilingual preferred by not required

Standard Requirements

Requires the ability to work well with diverse populations and maintain positive working relationships with students, faculty, staff, and the community.

Must adhere to University’s core values : People-Centered, Community, Integrity, Visionary, and Connections, per the MSU Texas Values Journey.

Personal cell phone usage may be required to complete position duties, including multi-function authentication requirements.

Regular reliable attendance is required.

This position is designated as security sensitive (Mod) and requires a criminal background check. Position is designated as a Responsible Employee as outlined by Title IX.

May serve as Campus Security Authority as outlined by the Clery Act.