Holman is a family-owned, global automotive services organization anchored by our deeply rooted core values and principles that have enabled us to continue Driving Whats Right throughout the last century Our teams deliver the Holman Experience by treating our customers and each other as we would like to be treated, and creating positive, rewarding relationships all around.
The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions;
powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States.
Responsibilities :
Follow-up on inbound marketing leads and identify qualified opportunities providing appropriate levels of information at the right time for interested prospects
Be responsible for educating and developing prospects leading to hand-off to sales teams
Leverage target prospects lists and penetrate key accounts
Engage in various means of cold outreach into prospects generated by variety of sources including phone, email, marketing, and specific piece of content
Identify key players, researching and obtaining business requirements, and communicating our value proposition to begin sales cycle
Profile strategic accounts identifying key individuals, researching and obtaining business requirements and presenting solutions to start the sales cycle
Set appointments for sales team when a lead reaches a qualified stage
Nurture new marketing leads by educating and developing prospects until they are ready to speak with a field sales rep
Drive attendance for webinars and live seminars, set meetings for conferences
Collaborate with sales and marketing team members on strategic sales approach
Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in CRM application
Perform all other duties and special projects as assigned.
Education and / or Training :
Bachelors degree preferred
Experience with CRM applications preferred
Previous commercial insurance experience preferred
Additional education, certifications, or other distinctions are a plus
Proficient in various desktop tools including MS Office Programs (i.e. Outlook, Excel, Word, PowerPoint, Project, Visio, SharePoint etc.)
Relevant Work Experience :
Demonstrated success in prospecting preferred
Experience collecting and analyzing raw data to identify trends, patterns, anomalies, and other helpful information.
Awareness of trends in the fleet industry as well as new products, services, and technologies
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