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Media Planning Director
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ID : 4287
Full-Time / Regular
Overall Objective
The Media Planning Director manages the efforts of his / her assigned teams in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.
Responsibilities
- Learns all phases of the clients’ marketing objectives.
- Manages the development, implementation and optimization of integrated media plans, strategies and tactics.
- Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials.
Make presentations directly to client senior executives and associated client team members.
- Manage clients’ expectations with leaders, clearly communicating media strategies to clients.
- Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.
- Prepares media authorizations per approved plans / project requests.
- Trains and supervises supervisors, planners and assistants in all media channels.
- Monitors active buys during the negotiations process and checks final buys for adherence to guidelines.
- Monitors live campaigns, ensuring ongoing optimizations are made by team and delivering periodic campaign performance reporting internally and to clients.
- Participates in new business project assignments.
- Assists accounting department in reconciling variances and assuring proper payments.
- Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients.
- Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses.
- Attends presentations by media vendors for the purpose of evaluating new information / services and to maintain good rapport with sales representatives;
maintains a high professional profile.
- Develops POVs as needed in response to client needs or requests.
- Ensures relationships with account teams are harmonious and productive.
- Regularly meets with stakeholders to ensure alignment.
- Regularly meets with direct reports to provide feedback and coach / develop team.
Requirements
- Bachelor’s degree in related field or equivalent experience.
- 8-10+ years media planning experience preferably in a full-service Advertising / Marketing Agency.
- Prior experience in a supervisory and / or Director role is required.
- Experienced across most major media channels; sufficient knowledge in both traditional and digital channels.
- Excellent presentation and writing skills.
- Proven ability to develop high quality media strategies that drove results.
- Experience negotiating short and long-term contracts with vendors.
- MS Office : Internet Explorer, Excel, Word and PowerPoint.
- Experience with most major media planning technology (e.g., Telmar or IMS Reach / Frequency, Kantar or Nielsen Competitive, Nielsen and / or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.).
- Experience working in a results-focused, fast-paced environment.
J-18808-Ljbffr
6 days ago