Media Planning Director

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Media Planning Director

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ID : 4287

Full-Time / Regular

Overall Objective

The Media Planning Director manages the efforts of his / her assigned teams in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.

Responsibilities

• Learns all phases of the clients’ marketing objectives.
• Manages the development, implementation and optimization of integrated media plans, strategies and tactics.
• Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials.

Make presentations directly to client senior executives and associated client team members.

• Manage clients’ expectations with leaders, clearly communicating media strategies to clients.
• Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.
• Prepares media authorizations per approved plans / project requests.
• Trains and supervises supervisors, planners and assistants in all media channels.
• Monitors active buys during the negotiations process and checks final buys for adherence to guidelines.
• Monitors live campaigns, ensuring ongoing optimizations are made by team and delivering periodic campaign performance reporting internally and to clients.
• Participates in new business project assignments.
• Assists accounting department in reconciling variances and assuring proper payments.
• Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients.
• Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses.
• Attends presentations by media vendors for the purpose of evaluating new information / services and to maintain good rapport with sales representatives;

maintains a high professional profile.

• Develops POVs as needed in response to client needs or requests.
• Ensures relationships with account teams are harmonious and productive.
• Regularly meets with stakeholders to ensure alignment.
• Regularly meets with direct reports to provide feedback and coach / develop team.

Requirements

• Bachelor’s degree in related field or equivalent experience.
• 8-10+ years media planning experience preferably in a full-service Advertising / Marketing Agency.
• Prior experience in a supervisory and / or Director role is required.
• Experienced across most major media channels; sufficient knowledge in both traditional and digital channels.
• Excellent presentation and writing skills.
• Proven ability to develop high quality media strategies that drove results.
• Experience negotiating short and long-term contracts with vendors.
• MS Office : Internet Explorer, Excel, Word and PowerPoint.
• Experience with most major media planning technology (e.g., Telmar or IMS Reach / Frequency, Kantar or Nielsen Competitive, Nielsen and / or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.).
• Experience working in a results-focused, fast-paced environment.

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