Marketing Manager- Brooks Utility Products

Brooks Utility Products is America’s oldest electric utility manufacturing company. 2023 marks our 150th year in business.

Founded as EJ Brooks & Company, the business eventually incorporated Meter Devices Company and Ekstrom Industries to build the most comprehensive electric utility product line portfolio available.

Today, we are the leading utility manufacturer of seals, locking equipment, adapters, meter sockets, meter-base testing equipment, test switches, and utility enclosures.

Our product line focuses on utility safety, security, and productivity. In 2022, Brooks became a part of the Madison Industries family, joining companies such as Holmatro, Task Force Tips, Reelcraft, Tyden Brooks, Big Ass Fans, Broan / Nutone, and Seakeeper.

Along with the entire Madison family of companies, we are on a mission to make the world safer, healthier, and more productive.

Brooks Utility Products is seeking a Marketing Manager to enable the commercial team and position the business for future growth.

This role involves supporting the sales team with necessary materials and ensuring the effective use of marketing content to achieve business objectives.

The ideal candidate is highly organized, detail-oriented, and possesses a strong understanding of marketing and sales processes.

The key responsibilities of the role are :

Sales Enablement : Develop high-quality sales presentations, case studies, and talking points that clearly communicate the value of Brooks’ products.

Your work will empower our sales team to effectively engage with prospects and customers. Develop and deliver compelling messaging that clearly articulates the value of our products and services to different customer segments.

Market Research & Analysis : Conduct market research, voice of the customer (VOC) initiatives, competitive landscapes, and industry trends.

Use this insight to inform messaging, positioning, and sales strategies.

• Digital Development : Support the development and maintenance of the company website, including working with web developer(s) and designers to ensure the site is user-friendly, visually appealing, and optimized for SEO.
• Database Development & Management : Develop and maintain key databases including market data (ex : AMI deployments), customer data, and product line penetration data.

Develop visual methods to share data with relevant stakeholders.

Support Revenue Operations : Support revenue growth by integrating and aligning marketing strategies with sales and customer success efforts, enhancing the overall customer experience and driving revenue growth through data-driven decision-making and streamlined processes.

Track KPIs across the customer lifecycle to ensure revenue goals are met.

New Product Launches & Campaigns : Collaborate with sales, engineering, and executive leadership team to plan and execute successful product launches and campaigns.

Develop story boards on potential product use-cases and present to prospective customers

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 3-5+ years of experience in marketing management, with a strong emphasis in industrial products.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Experience in market research, competitive analysis, and customer segmentation.
• Excellent written and verbal communication skills.
• Computer and graphic design skills; Canva, Adobe Creative Suite experience preferred.
• Ability to learn and understand new products and technology.
• Ability to work effectively in a team environment and collaborate with cross-functional teams.
• Genuinely curious to learn about electric utility industry and understand emerging trends / news.

Benefits

We value our employees and offer a comprehensive benefits package designed to meet the diverse needs of our workforce. Our benefits include :

Health and Wellness :

Health Insurance : Comprehensive medical, dental, and vision coverage to ensure you and your family stay healthy.

Wellness Programs : Access to wellness resources, including, health screenings, and employee assistance programs.

Financial Security :

Retirement Plans : 401(k) plan with company match to help you save for your future.

Life and Disability Insurance : Company-provided life and disability insurance with options for additional coverage.

Work-Life Balance :

Paid Time Off (PTO) : Generous PTO policy, including vacation, sick leave, and holidays.

Training and Development : Opportunities for professional growth through training programs, workshops, and tuition reimbursement.

Career Advancement : Clear paths for career progression within the company.

Recognition Programs : Programs to recognize and reward employee achievements and contributions.