Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do.
Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.
With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Job Description
This position is both strategic and tactical in scope and requires the ability to apply detailed paid social knowledge to actionable insights and recommendations.
This person will assist the Director in driving strategic paid social expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.
What you'll do :
- Be the day-to-day steward of social media campaign development, activation and innovation. Work closely with the media strategy, creative agencies and client teams to translate high-level marketing goals and media objectives into impactful paid media campaigns on social networks
- Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
- Work closely with Analytics team to ensure campaigns are meeting client goals
- Interface with Investment and Strategy teams to respond to client briefs, build strategic campaign plans, communicate service offerings, and to identify and deliver new solutions in a collaborative fashion
- Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
- Work with Finance and Billing teams to mitigate any budget discrepancies
- Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this fast-growing media channel
Qualifications
- 3+ years of experience managing, Social, Display, and / or Video Media Buying with previous leadership / management experience
- 2+ years working with at minimum Meta, TikTok, and Pinterest TikTok ads platforms with hands-on experience managing and optimizing buys through API and / or self-serve tools.
Reddit and Snapchat is a bonus
- Understanding of traditional and interactive media planning elements
- Knowledge of billing platforms such as Prisma
- Strong analytics, organizational, and communication skills
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
Additional Information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include :
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health / Wellness / Comfort reimbursements to help you invest in your future and work / life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Compensation Range : $70,000- $110,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting.
Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10 / 22 / 2024.
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