Senior Marketing Manager – Global Renal Digital Health Platform

Vantive : A New Company Built On Our Legacy

Baxter is on a journey to separate our $5B Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve.

We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us.

At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre.

Each of us are driven to help improve patients’ lives worldwide. Join us as we revolutionize kidney care and other vital organ support.

Completion of the proposed separation of Kidney Care from Baxter into a standalone company (to be named Vantive) remains subject to the satisfaction of customary conditions.

About Baxter’s Global Renal Business Unit

Baxter is focused on providing chronic renal patients with the best possible life by elevating the standards of care across all therapeutic options, whether that be in-center or home care.

Baxter is committed to addressing the individual needs of patients by supporting greater access to innovative renal care products, therapies, services, and support globally.

Your Role at Baxter

Powered by Sharesource among other cutting-edge digital health offerings, Baxter’s Digital Health Marketing organization in the Renal Care Global Business Unit is central to our innovation agenda.

This role will be an integral part of our journey to deliver a digital health ecosystem that empowers dialysis patients and providers to fully realize the potential of home peritoneal dialysis therapies.

Overview

Baxter's long history of creating / driving establishment of all dialysis standards of care worldwide is expanding now with Sharesource - the first major remote patient monitoring / management platform for the care of patients on peritoneal dialysis therapy

Digital health is a key growth platform for Renal care, as well as for Baxter overall. This role is central in continuing to drive / develop our leadership in this space.

You’ll join a team that has recently won the Global Baxter Chairman’s award for Innovation, and has produced several patents

A great / unique career opportunity to see product from concept through to field (90 countries), be a key player in Healthcare’s digital transformation and positively impact both change and lives on a global basis

What You'll be Doing

Take on a leadership role in formulating and assessing white-space, exploratory and new product development opportunities.

Develop data-driven market assessments, business cases and product concepts to mature ideas through the pipeline.

Lead the launch readiness efforts for digital solutions and services that lead to workflow efficiencies for clinicians caring for peritoneal dialysis (PD) patients

Develop marketing plans / uncover new opportunities based on customer needs while working with other functional areas (e.

g., R&D, Regulatory, Sales, Medical)

Develop launch assets, training materials, and go-to-market resources and drive launch readiness activities for regions / countries

Scope of responsibility ranges from existing product portfolio / line extensions to concept / introduction of new product lines, including workflow / interoperability solutions that connect clinical information systems to the suite of developing digital tools in the Sharesource portfolio.

What You'll Bring

BS / BA degree. MBA strongly preferred.

3-6 years of experience in marketing; previous marketing experience within the healthcare or pharmaceutical industry required.

Experience with EMR data integration solutions or services

Must be skilled in communication, managing in a matrix, negotiation, and strong executive presence

Proven experience in early-stage innovation in the digital health space using customer-centric concept development approaches (agile, lean start-up, user centered design, minimum loveable products)

Demonstrated success with preparing regions / markets for launch, including assessment of business cases, development of promotional and training launch assets, and conducting training sessions and launch readiness reviews

Solid / demonstrated ability to understand market trends, financial data, and customer needs and assess competitive intelligence data

Proven skills in messaging, branding, creative product / program development, portfolio marketing, go-to-marketing planning and preparedness, training delivery and software / digital pricing models

Strong results orientation with solid financial / business acumen

Demonstrated success in collaborating with cross-functional and global stakeholders, including negotiation, influence, and setting a standard for marketing and launch excellence.

Proven track record in successfully launching new products globally and managing projects to successful completion.

Strong understanding of sales processes, account management and commercial excellence.

Prior experience in shaping evidence generation strategies or dissemination of clinical evidence as a part of commercial marketing and marketing campaigns.

Experience in renal replacement therapies or similar product / therapy marketing and sales is highly valued

Demonstrated successes in product management and therapy marketing strongly preferred, preferably with some prior experience in software applications in healthcare or in the consumer healthcare space

Proven success in working with teams globally is strongly preferred.

Prior education or experience in software product management, computer science or other technical field using computers or IT is preferred or experience in product management of a technology portfolio or product.

Prior experience in a chronic disease space, or specifically in dialysis, is highly valued

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite.

This policy provides the benefits of connecting and collaborating in-person in support of our Mission.