Marketing Automation Campaign Delivery Manager (US)

Work Location :

Burlington, Massachusetts, United States of America

Hours : Pay Details :

Pay Details :

$95,264 - $155,376 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD.

Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role.

The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business : Marketing

Marketing

Job Description :

The Marketing Automation Campaign Delivery Manager will be responsible for completing SFMC configuration and implementation for campaigns.

This role is responsible for leading and executing the SFMC strategy requirements as assigned and monitoring active campaigns post- development.

Depth & Scope :

Leads the configuration of assigned campaign configuration and journey build

Develops and configures sender / e-mail profile configuration

Leads the configuration of audience entry source, exit criteria, re-entry criteria and campaign goals

Structures Journey decision splits

Develops and configures Journey updates / modifications and version control of active campaigns

Develops and configures dynamic content, including Personalization requirements

Develops and configures messaging / activities across channels and associate defined sender / delivery profile

Performs on-going QA & platform health checklist tasks

Participates in campaign optimization sessions and support analysis of campaign performance

Configures A / B tests and present the results for marketing campaigns

Configures and measures campaign optimizations

Builds emails and ensures email campaigns are meticulously tested for errors and compliance with best practices

Partners with creative teams and build reusable content blocks

Leads the configuration of Personalization requirements

Collaborates effectively with cross-functional teams including marketing, sales, and IT to achieve campaign objectives

Utilizes strong project management skills to drive initiatives from conception to completion within established timelines

Education Experience :

Undergraduate degree and / or equivalent relevant experience.

3+ years of Salesforce experience or similar marketing automation experience.

Solid understanding of marketing campaign concepts and best practices

Ability to analyze and interpret marketing data to provide optimization insights

Proficient understanding of data structures and relational data.

Ability to work successfully as a member of a team and independently.

Preferred Skills :

SFMC Administrator Certification

SFMC Email Specialist Certification

Familiarity with Salesforce CRM and its integration with Marketing Cloud

Certified Marketing Cloud Email Specialist

Customer Accountabilities :

Creates integrated marketing campaigns that meet business and marketing strategies and objectives

Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs

Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)

Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior

Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans

Leads / interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing

Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans

Delivers and monitors results; ensures stated objectives are delivered on plan (monitor / early indicators) and where required, takes corrective actions to achieve targets

Analyzes past results and makes recommendations to maximize return on investment

Evaluates effectiveness of in market activity Post Implementation Review (including recommendations)

Tells our Story effectively communicates the results and sells the value of marketing

Utilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completion

Navigates through roadblocks by engaging key stakeholders / sponsors

Leads multi-functional teams through the project

Tracks and manages budget against plan, meeting all financial reporting requirements

Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data

Uses data combined with judgement and intuition to make recommendations and drive action

Utilizes data to tell our story and make recommendations that are simple and concise

Builds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking / ideas to problems

Shareholder Accountabilities :

Prioritizes and manages own workload to meet service level requirements for service and productivity

Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)

Ensures respective programs / policies / practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities

Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate

Protects the interests of the organization identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues

Conducts internal and external research projects; supports the development / delivery of presentations / communications to management or broader audience

Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs / policies / practices

Monitors service, productivity and assesses efficiency levels within own function and implements continuous process / performance improvements where opportunities exist

Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others

Actively manages relationships within and across various business lines, corporate and / or control functions and ensures alignment with enterprise and / or regulatory requirements

Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts

Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite

Employee / Team Accountabilities :

Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues / points of interest

Provides thought leadership and / or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit

Keeps current on emerging trends / developments and grows knowledge of the business, related tools and techniques

Participates in personal performance management and development activities, including cross training within own team

Keeps others informed and up-to-date about the status / progress of projects and / or all relevant or useful information related to day-to-day activities

Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices

Leads, motivates and develops relationships with internal and external business partners / stakeholders to develop productive working relationships

Contributes to a fair, positive and equitable environment that supports a diverse workforce

Acts as a brand ambassador for your business area / function and the bank, both internally and / or externally

Who We Are :

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches / stores.

Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world.

More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support.

We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing.

As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking.

Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential.

Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals.

As an organization, we keep growing and so will you.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals.

Total Rewards at TD includes base salary and variable compensation / incentive awards (e.g., eligibility for cash and / or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.

Learn more (http : / / hrportal.ehr.com / tdtotalrewards)

Additional Information :

We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD and we’re committed to helping you identify opportunities that support your goals.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process

We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

If you are an applicant with a disability and need accommodations to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.

com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.