Marketing Manager III

Summary :

The information below covers the role requirements, expected candidate experience, and accompanying qualifications.

Client is seeking a talented and dynamic product marketer to drive inbound product marketing and outbound go to market strategy for seller experiences at company.

This is a unique opportunity to become an integral part of the client’s marketing team working with the Seller Experience product and commercial teams.

This role will partner cross-functionally with product, design, research, marketing, communications, customer service and sales / market teams.

To be successful, you are an experienced Product Marketer with expertise in developing value propositions, positioning and driving adoption of new and existing tools and resources.

You are also experienced in co-creating go-to-market and marketing plans with external partners. Context in e-commerce and small business is a benefit.

Responsibilities :

• You are responsible for the product value proposition narrative and go-to-market strategy for Seller Experiences and ensuring business success of these sellers on client’s ecommerce platform.
• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
• Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
• Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement.

Track customer engagement, product adoption, and business success post the loan distribution. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.

Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle : development, launch, and optimization / expansion.

Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and to advise on product recommendations.

Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.

Requirements :

• 3+ years of experience in product marketing, preferably in an e-commerce marketplace.
• Strong track record of developing product and go to market strategies at e-commerce companies.
• Proven ability to drive innovation, execute projects with excellence.
• Success working collaboratively with cross-functional teams and excellent communication skills.
• Strong data analysis skills and experience with customer research techniques.

Compensation :

The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements).

Benefits and Ancillaries :

Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.

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