Job Description And Requirements
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We are seeking a Senior Product Marketing Manager in the Electronics Design Automation Group. The successful candidate will be responsible for developing marketing strategies, creating detailed personas, and driving product positioning and messaging frameworks that resonate with our target buyer persona.
Responsibilities
- Develop and execute marketing strategies to drive demand, awareness, and perception for our analog, custom and photonics solutions.
- Gain a deep understanding of the markets we serve to drive marketing initiatives.
- Develop differentiated, value-based product positioning and messaging frameworks.
- Lead content creation across various platforms including web, e-marketing, presentations, press releases etc.
- Develop competitor comparison matrix to inform marketing tactics.
- Collaborate with various stakeholders including sales, product management, digital marketing, PR, and brand teams to support go-to-market initiatives.
Requirements
- Prior experience in a product marketing role in the EDA and semiconductor industry.
- Understanding of chip technology and market requirements at the silicon and system level.
- Ability to understand and articulate technical concepts and translate these into customer-focused communications.
- Data-driven, measured, and results-focused approach.
- Experience in developing product marketing plans, positioning, and messaging.
- Excellent communication skills and the ability to work with diverse teams.
- A B.S degree in business, marketing, or electrical / computer engineering is preferred.
Job Category
Marketing
Country
United States
Job Subcategory
Product Marketing
Hire Type
Employee
Base Salary Range
$156,000 - $234,000
J-18808-Ljbffr
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