Job Description
Under the general direction, collaborates with system and entity stakeholders to implement digital strategy and enhance the quality of the consumer experience across University of Maryland Medical System’s (UMMS) web properties.
This is a hybrid position with time in the office and at home during the week.
Principal Responsibilities and Tasks
The following statements are intended to describe the general nature and level of work being performed by people in this position but are not to be construed as an exhaustive list of all job duties.
- Develops and refines website content, proactively reaching out to marketing colleagues, subject matter experts, and other stakeholders for input.
- Writes, edits, proofs and fact-checks all content before publishing it to the website.
- Ensures all content is user-friendly and adheres to Associated Press (AP) Style guidelines, Search Engine Optimization (SEO) best practices, and brand standards.
- Manages content review calendars to ensure web content is reviewed and updated on a scheduled basis.
- Performs quality control, addressing broken links, misspellings, accessibility issues, and other issues.
- Keeps abreast of healthcare internet trends, technology, and best practices
- Performs special projects and other duties as assigned.
Qualifications
Education and Experience
- Bachelor’s degree required in English, Journalism, Marketing, Communication or a related field preferred.
- A minimum of two years of experience writing and editing digital content
Knowledge, Skills and Abilities
- Proficient with Microsoft Excel, Word and PowerPoint
- Familiar with Google Analytics
- Familiar with SEO content techniques and keyword research
- Sitecore and HTML experience a plus
- Effective verbal, writing, strategic thinking, conceptualization, presentation and facilitation skills
- Demonstrated ability to establish and meet deadlines and deliver results within sometimes limited time frames.
- Ability to work a temporary, alternative schedule when the need arises.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Digital Content Coordinator
Manages content review calendars to ensure web content is reviewed and updated on a scheduled basis. A minimum of two years of experience writing and editing digital content. A minimum of two years of experience writing and editing digital content. Under the general direction, collaborates with syst...
Digital Content Coordinator
Manages content review calendars to ensure web content is reviewed and updated on a scheduled basis. A minimum of two years of experience writing and editing digital content. Under the general direction, collaborates with system and entity stakeholders to implement digital strategy and enhance the q...
Marketing & Content Manager
The Marketing & Content Manager in the Office of Annual Giving (OAG) at Johns Hopkins University (JHU) reports to the Senior Director, Annual Giving & Digital Strategy, and is a senior management role within OAG. The Manager will be responsible for the content creation (copy, artwork), production, a...
Salesforce Marketing Cloud Sr. Manager
Manager, Salesforce Marketing Cloud will serve as the lead in the development, communication and implementation of email and marketing; automation best practices across AIAs product; and member strategy and manage the Salesforce Marketing Cloud. Collaboratively develops and executes strategic integr...
Account Manager Data Center and Emerging Content Team
Our solutions form the foundation of many of the largest, most reliable and sophisticated Internet content provider, service provider, enterprise, government, and research and education networks across the globe. As the customer facing Account Manager for the Data Center & Emerging ICP Team, the ide...
Marketing Operations Manager
The Marketing Operations Manager will be supporting the Enrollment Enablement Marketing team. Partner with Institutional leadership and Marketing to ensure activities support evolving needs with focus on process improvements and marketing capabilities supporting quality service, accuracy and complia...
Digital Content Manager
The Manager will be responsible for developing, implementing, and overseeing the digital strategy for Port Discovery Children's Museum. This role will manage content across our website, social media channels, and other digital platforms to drive engagement, increase visibility, and support the m...
Marketing & Communication Coordinator
Marketing and Communications Coordinator. We seek a dynamic and creative Marketing Communications Coordinator to join our team. Marketing & Communications Manager. Contribute to and implement comprehensive marketing and communication plans to support NHS’s strategic goals and programmatic activi...
Lead Video Content Manager (administrative Program Manager Ii)
This position leads Comms’s video content managers in creating quality content for social media channels, Web pages, campaigns, events and newsletters, media inquiries, press releases and other materials as needed, serving to both reinforce the strong connection between MDH administrations, offices,...
Social Media Events Coordinator
Support Marketing Department in organizing various projects, monitor marketing analytics techniques to gather important data (social media, web analytics, rankings etc. ...