Job Description
The VP, Paid Search is responsible for leading the success of clients' paid search campaigns by providing thought leadership on campaign strategies and optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members.
As a VP of Search, you'll manage the strategy and oversee planning, optimization and reporting of client SEM campaigns. You will also identify opportunities to integrate SEM with other capabilities.
Responsibilities :
Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
Motivate and manage a paid search media team in the creation, development, and execution of campaigns to meet / exceed expectations within budget and time parameters
Foster strong relationships with internal teams and client groups
Develop action plans for achieving and measuring media success, including setting key metrics, measurement and optimization strategies
Advocate the value of paid search media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channels
Provide team direction for improving campaign performance through optimization and / or implementing new features and strategies
Lead presentations to both clients and internal teams showcasing campaign strategy and performance results
Develops, manages, and monitors client P&L's for assigned accounts
Implement holistic media planning
Introduces Process Development Input, Quality Assurance and Best Practices Input
Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
Prepares and presents annual financial plans and staffing plans
Develops a complete understanding of each client's goals, markets, needs and expectations
Works within client relationships to champion initiatives that drive marketing decisions across digital channels
Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
Advocates across functional areas within client relationships (e.g. IT professionals, marketing / product managers, C-level executives) to develop rapport and deliver complex solutions
Communicates and implements a Participation Planning Process or all accounts
Solves client problems and uses conflict management skills within a professional environment
Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal / motivational analysis, concept / copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and / or manage expectations of forecasted trends
Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients' business objectives
Establishes expectations and goals for team on performance marketing and thought leadership
Provide training as needed for team
Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group
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