Product Marketing Manager

Product Marketing Manager

SpyCloud is on a mission to make the internet a safer place by disrupting the criminal underground. SpyCloud's solutions thwart cyberattacks and protect more than 4 billion accounts worldwide. Cybersecurity is an exciting, evolving space, and being at the forefront of the fight to disrupt cybercrime makes SpyCloud a special place to work. If you're driven to align your career with a fantastic mission, look no further!

SpyCloud is seeking a Product Marketing Manager to join our team and help shape how we bring our identity threat protection solutions to market. Reporting to the Senior Director of Product Marketing, this role offers the opportunity to connect SpyCloud's innovative technology to customer needs helping enterprises, partners, and security teams prevent identity-driven threats before they turn into breaches, fraud, or ransomware.

As part of a collaborative, high-performing Product Marketing team, you'll play a critical role in driving go-to-market execution, scaling compelling positioning, and amplifying the impact of our data partnerships and portfolio integrations. You'll also harness market-driven insights to inform strategy, ensuring our solutions align with evolving customer needs and security challenges.

The ideal candidate will serve as a strategic bridge between product, marketing, sales, and our target market translating complex technical capabilities into clear, compelling narratives that resonate with both technical decision-makers and business stakeholders. This role blends storytelling with execution : scaling differentiated positioning, building engaging enablement, and showing customers how to unlock new use cases that stop identity threats in their tracks.

What You'll Do :

• Go-to-Market Execution
• Lead and support launches for technology integrations (IAM / PAM, SIEM, SOAR, EDR / XDR / MDR, ITSM, threat intel, etc.).
• Partner with the Alliances team to create joint value propositions, full-funnel content, sales plays, and enablement that help customers achieve their desired outcomes with ease and confidence.
• Create launch assets and positioning that equip internal teams and partners to accelerate adoption and close deals faster.
• PLG / PLS Motion Support
• Collaborate with Product and Marketing to test and scale product-led growth and sales experiments.
• Develop messaging, campaigns, and digital programs that drive adoption and expansion.
• Design and optimize demand generation motions acquiring, nurturing, and converting leads into paying customers.
• Customer Marketing Support
• Partner with Customer Success and PMM team members to source customer reviews, case study candidates, and campaign content.
• Build campaigns that showcase ROI, amplify customer stories, and strengthen advocacy.
• Collaborate with Customer Success and Sales to capture and amplify customer stories and proof points.
• Cross-Functional Collaboration
• Work closely with PMM peers, Demand Gen, Content, Product Management, Sales, and CS to infuse market insights into strategy and execution.
• Develop sales enablement materials including customer-facing presentations, talk tracks, and demo scripts that set the field up for success.
• Operate flexibly across projects that may fall outside the "standard PMM box."

Requirements :

Nice to Have :

SpyCloud is not sponsoring visas at this time.

U.S.-Based Benefits + Perks (for Full Time Employees) :

At SpyCloud, we are committed to working alongside individuals who are equally passionate about preventing cybercrime, regardless of their department or role. Guided by our core values in all business decisions, we prioritize unity in our mission and ensure all SpyCloud employees have the support and benefits they need to stay focused on our goals. In addition to our engaging workspace in South Austin, flexible and remote-friendly work options, and competitive salary package, we offer our employees a comprehensive benefits package that includes :

U.K.-Based Benefits + Perks (for Full Time Employees) :

About SpyCloud :

SpyCloud is on a mission to disrupt the cycle of cybercrime. As the leader in Cybercrime Analytics, our solutions thwart cyberattacks that originate from the use of stolen data, including account takeover, ransomware, and online fraud. More than 550 customers and partners trust SpyCloud to protect users' identities, prevent targeted attacks, and unmask adversaries attempting to harm businesses and their customers.

Our Mission :

Our mission is to make the internet a safer place by disrupting the criminal underground. Together with our customers and partners, we aim to end criminals' ability to profit from stolen information.

Who We Are :

SpyCloud is a place for innovative, collaborative, and problem-solvers to thrive. Individually, we're amazing, but together, we're unstoppable. We celebrate diversity and various perspectives and aim to create an inclusive and supportive environment for all. We are proud to be an Equal Employment Opportunity and Affirmative Action employer of choice. All aspects of employment decisions will be based on merit, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state, or local law. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. Women, minorities, individuals with disabilities, and protected veterans are encouraged to apply. SpyCloud complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

SpyCloud expressly prohibits any form of workplace harassment. Improper interference with the ability of SpyCloud's employees to perform their job duties may result in discipline up to and including discharge. SpyCloud shares the right to work and participates in the E-Verify program in all locations.

If you need assistance or accommodation due to a disability, you may contact us.

Our Culture :

Our culture is something really special. We're all driven to disrupt the cybercriminal economy as we keep customer accounts safe from compromise. We support a truly worthy and serious mission, but we have fun doing it together. If you are driven, inventive, and collaborative, you'll fit right in.

SpyCloud's Recruitment Policy :

We will never ask an applicant for sensitive or personal financial information during the recruitment process. We advise all applicants seeking employment with SpyCloud to review available information on recruitment fraud. Anyone who suspects that they have been contacted by someone falsely representing SpyCloud should email careers@